Head of Marketing

Chk Education; Saudi Arabia; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading educational institution in Riyadh is seeking a Head of Marketing & Admissions to enhance brand presence and drive student enrolment strategies. The ideal candidate will possess substantial marketing experience, particularly in the educational sector, and exhibit strong leadership skills to navigate a multicultural environment. This role offers an exciting opportunity to shape marketing efforts and contribute to the school group's ambitious growth plans.

Qualifications

• Minimum 7 years of marketing experience, with 3 years in leadership.
• Experience in the education sector is a strong advantage.
• Excellent written and verbal communication skills in English; Arabic is a plus.

Responsibilities

• Develop group-wide marketing & admissions strategy aligned with organizational goals.
• Lead marketing and admissions teams to drive student enrolment.
• Oversee digital marketing presence and content across platforms.

Skills

Digital Marketing

Leadership

Communication

Project Management

Content Creation

Stakeholder Engagement

Education

Bachelor's degree in Marketing, Communications, or a related field

Master's degree preferred

Tools

CRM systems

Digital Marketing Tools

Job description

• British Curriculum Following UK national standards with international perspective
• International Baccalaureate Globally recognised programme for university preparation
• Cultural Integration Respecting Saudi values whilst fostering global citizenship
• Innovation Focus Cutting-edge facilities and teaching methodologies

Discover Riyadh
Riyadh, the dynamic capital of Saudi Arabia, is a thriving metropolis at the heart of the Kingdom s Vision 2030 transformation. Home to over 7 million residents, this modern city offers an exceptional quality of life for international professionals and families.
Modern Infrastructure: State-of-the-art facilities, world-class healthcare, and excellent transport networks
Cultural Renaissance: Thriving arts scene, entertainment venues, and cultural festivals as part of Vision 2030
Career Opportunities: Tax-free income, generous packages, and professional development in a growing market
Lifestyle Benefits: Year-round sunshine, desert adventures, and proximity to historical and natural wonders
The Role
As Head of Marketing & Admissions, you will be the architect of our brand presence and the driving force behind student enrolment growth. This strategic leadership position offers the unique opportunity to build and position a compelling educational brand from the ground up, whilst supporting the ambitious expansion of a premium school group in Saudi Arabia.

Key Impact Areas:

• Develop and implement group-wide marketing & admissions strategy aligned with organisational goals
• Build a unified, compelling brand whilst respecting individual school contexts
• Lead Admissions teams to drive student enrolment through integrated campaigns
• Lead digital presence across all platforms with engaging, brand-aligned content
• Manage stakeholder communications and event marketing & admissions initiatives
• Lead and develop high-performing marketing & admissions teams

Key Responsibilities:
Strategic Marketing & Branding

• Develop and implement consistently a group-wide approved marketing & admissions strategy aligned with organisation goals and school-specific needs
• Build and position a compelling, unified brand for the school group, whilst respecting the individuality and context of each school
• Lead market research initiatives to inform strategy and support data-driven decisions regarding enrolment, parent engagement, and competitor benchmarking
• Understand Best Value and ROI to set well-positioned goals and actions
• Lead Admissions and School Heads to drive student enrolment campaigns using digital and traditional channels, selecting what works best in each context
• Optimise the customer journey for prospective parents through effective lead generation, nurturing, and conversion, proactively seeking feedback and adapting tactics if deemed necessary
• Monitor and report on enrolment marketing & admissions KPIs, return on investment (ROI), and lead source performance

Digital & Content Marketing

• Oversee digital presence across websites, social media, and email marketing; ensure content is up-to-date, engaging, and aligned with brand values
• Lead the creation of compelling content including videos, parent testimonials, blogs, newsletters, and press releases
• Implement SEO/SEM best practices to maximise online visibility and reach
• Act swiftly to mitigate any potentially damaging digital information

Stakeholder Communication

• Develop internal and external communication plans to support staff, students, and parent engagement
• Support school principals and leadership teams with communication tools and campaigns for parent engagement, school events, and community outreach

Event Marketing & Public Relations

• Plan and execute marketing support for events including open days, orientation sessions, conferences, and celebrations
• Manage media relations, sponsorships, and community partnerships to increase visibility and reputation
• Represent the group at relevant external events, exhibitions, and education fairs

Team Leadership & Budget Management

• Lead, develop and retain a high-performing marketing & admissions teams, including school-level marketing & admissions coordinators
• Manage the marketing & admissions budget, ensuring cost-effective use of resources with maximum impact

Required Qualifications

• Bachelor s degree in Marketing, Communications, or a related field (Master s degree preferred)
• Minimum of 7 years of experience in marketing, with at least 3 in a leadership role
• Experience in the education sector is a strong advantage
• Proven track record in developing and executing marketing & admissions strategies that drive measurable results
• Experience working in multicultural environments and understanding of local Saudi and international parent expectations
• Strategic thinker with strong leadership and project management abilities
• Excellent written and verbal communication skills in English; Arabic proficiency is a plus
• Proficient in digital marketing tools, CRM systems, analytics, and design software
• Strong interpersonal skills with the ability to collaborate across functions and schools
• Experience & understanding of Admissions processes
• Leadership of Admissions strategy and teams is desirable
• Collaborative, creative, proactive, versatile and vigilant

Company Industry

• Education
• Training
• Teaching

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Head Of Marketing

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