Head of Marketing

VertoFX; Riyadh; Hybrid; USD 80,000 - 130,000; Full time

Job summary

A leading fintech company in the MENAP region is looking for an experienced Head of Marketing to drive their brand and communication strategies. In this leadership role, you will spearhead initiatives to enhance brand presence, lead creative direction, and manage a dynamic marketing team, contributing to the overall growth in the fintech sector.

Benefits

Competitive compensation packages

Inclusive and diverse culture

Training and learning stipends

Autonomy and mentorship

Qualifications

• 10+ years of marketing experience, preferably in fintech.
• Excellent communication skills in Arabic and English.
• Proven success in strategies that drive growth.

Responsibilities

• Lead branding initiatives and enhance brand recognition.
• Manage the marketing team and develop strategies for stakeholder engagement.
• Oversee budget and monitor financial performance.

Skills

Leadership

Communication

Digital Marketing

Brand Strategy

Education

Bachelor's degree in Marketing, Communications, Business, or related

MBA preferred

Tools

Digital marketing tools

Analytics platforms

Job description

Middle East Venture Partners
Leverage our network to build your career

Search open roles at our portfolio companies

Who Are We

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia, and Egypt (including HALA Payments, HALA Cashier, and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is licensed by the Saudi Arabian Central Bank and the Financial Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.

We are seeking an experienced Head of Marketing to lead our brand, creative, communications, and social media efforts. This senior leadership role will shape our marketing strategy to enhance brand presence, engage our audience, and support growth in the fintech sector.

Key Responsibilities

• Brand Management:
• Develop and implement branding initiatives reflecting HALA's values and market position.
• Enhance brand recognition through targeted campaigns and storytelling.
• Ensure brand consistency across all channels and touchpoints.
• Creative Direction:
• Lead the creative team in producing impactful marketing materials.
• Collaborate with product and tech teams to craft compelling narratives around our solutions.
• Foster a culture of creativity within the team.
• Communications Strategy:
• Design strategies to enhance reputation and stakeholder engagement.
• Manage media relations and industry partnerships.
• Oversee press releases, white papers, and thought leadership content.
• Social Media Content:
• Develop social media strategies to boost engagement and community.
• Create content tailored for platforms to maximize reach.
• Analyze metrics to refine strategies.
• Team Leadership and Development:
• Lead and develop the marketing team, setting clear goals.
• Promote ongoing learning and professional growth.
• Align efforts with company objectives and foster collaboration.
• Budget Management:
• Manage marketing budgets for optimal ROI.
• Monitor and report on financial performance, adjusting strategies as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related; MBA preferred.
• At least 10 years of marketing experience, especially in brand strategy, creative, and digital marketing in fintech or tech sectors.
• Proven success in developing strategies that drive growth and engagement.
• Strong leadership skills with successful team management experience.
• Excellent communication skills in Arabic and English.
• Proficiency with digital marketing tools and analytics platforms.

What We Offer

• Inclusive, diverse culture supporting remote, in-office, and hybrid work.
• Competitive compensation packages, including potential shares.
• Focus on personal development with training and learning stipends.
• Opportunity to work with a multicultural team across multiple countries.
• Autonomy, mentorship, and challenging goals for growth.
• Responsibility and trust to innovate and excel.

If you believe you are a fit, #apply_now