Group Manager, Marketing Science

Snap Inc.; Makkah Al Mukarramah; On-site; SAR 150,000 - 200,000; Full time

Job summary

Join a dynamic and innovative team as a Group Manager in Marketing Science at a leading technology firm. This role is pivotal in driving performance improvements for top advertisers in the Saudi market through advanced analytics and insights. You'll be responsible for crafting measurement strategies, leading research initiatives, and collaborating with cross-functional teams to enhance media objectives and partnerships. This position offers an exciting opportunity to influence the advertising landscape while working closely with industry leaders and shaping the future of digital marketing. If you're passionate about data and its impact on business, this is the perfect role for you.

Qualifications

• 5+ years of advanced analytics and measurement experience in a technology or media context.
• Expertise in ads measurement and understanding of digital advertising ecosystems.

Responsibilities

• Lead measurement and insights work for the Saudi market to improve advertiser performance.
• Develop strategies for ads measurement and insights products across verticals.

Skills

Analytical Skills

Communication Skills

Statistical Fundamentals

Causal Modeling

Data Mining Techniques

Performance Measurement

Client Relationship Management

Education

Bachelor's degree in a quantitative or business field

Advanced degree in business, math, economics, or related field

Tools

SQL

R

SAS

Job description

We re looking for a Group Manager, Marketing Science to join our Measurement Team at Snap Inc!

What you ll do:

1. Responsible for all measurement and insights work for the Saudi market.
2. Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
3. Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
4. Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
5. Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team.
6. Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
7. Build measurement capability and advocacy across your market and with cross-functional partners.
8. Directly interface with sales executives to influence prioritization, positioning, and ways of working.
9. Regularly provide strategic input to key XFN partners including sales, product marketing, and product management.

Knowledge, Skills & Abilities:

1. Ability to structure and conduct analyses to generate insight and recommendations.
2. Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.
3. Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
4. Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or econometrics modeling.
5. Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
6. Proficiency with advanced analytical tools (e.g. SQL, R, SAS).
7. Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
8. Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap.
9. A strong understanding of Snapchat and the digital advertising and measurement ecosystem.

Minimum Qualifications:

1. Bachelor s degree in a quantitative or business field or equivalent years of experience.
2. 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
3. Experience with ads measurement.

Preferred Qualifications:

1. Advanced degree in business, math, economics, engineering or a related field.
2. Direct work experience with top performance or brand advertisers.
3. Experience with ads measurement for one or more of the following verticals: ecommerce, technology, entertainment, travel, telco, or finance.
4. Experience building and influencing client or partner relationships.
5. Experience with team or peer leadership and development.

If you have a disability or special need that requires accommodation, please don t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a default together approach and expect our team members to work in an office 4+ days per week.