Group Director of Marketing & Admissions

CHK EDUCATION; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

CHK EDUCATION is seeking a Group Director of Marketing & Admissions to lead strategic branding and enrolment growth across multiple schools in Saudi Arabia. This role offers an extraordinary opportunity to craft and implement impactful marketing strategies while fostering global citizenship through top-tier educational programs.

Benefits

Generous benefits package

Tax-free income

Professional development opportunities

Qualifications

• Minimum 7 years of experience in marketing, with at least 3 in a leadership role.
• Experience in the education sector or investment portfolio management.
• Excellent written and verbal communication skills in English; Arabic proficiency is a plus.

Responsibilities

• Develop and implement group-wide marketing & admissions strategy.
• Lead Admissions teams across all portfolio schools to drive student enrolment.
• Manage stakeholder communications and event marketing initiatives.

Skills

Leadership

Digital Marketing

Project Management

Communication

Multicultural Awareness

Education

Bachelor's degree in Marketing, Communications, or related field

Master's degree preferred

Tools

Digital Marketing Tools

CRM Systems

Analytics Software

Design Software

Job description

Group Director of Marketing & Admissions

• Package : Competitive salary + generous benefits package
• Start Date : August / September 2025
• Type : Full-time leadership role

About Social Impact Capital

Social Impact Capital represents an exciting new chapter in premium international education investment and development in the Kingdom of Saudi Arabia. As a forward-thinking educational investment group, we are establishing world-class British and International Baccalaureate programmes across our portfolio schools that blend academic excellence with cultural sensitivity.

Educational Excellence :

• British Curriculum - Following UK national standards with international perspective
• International Baccalaureate - Globally recognised programme for university preparation
• Cultural Integration - Respecting Saudi values whilst fostering global citizenship
• Innovation Focus - Cutting-edge facilities and teaching methodologies

Discover Riyadh

Riyadh, the dynamic capital of Saudi Arabia, is a thriving metropolis at the heart of the Kingdom's Vision 2030 transformation. Home to over 7 million residents, this modern city offers an exceptional quality of life for international professionals and families.

• Modern Infrastructure : State-of-the-art facilities, world-class healthcare, and excellent transport networks
• Cultural Renaissance : Thriving arts scene, entertainment venues, and cultural festivals as part of Vision 2030
• Career Opportunities : Tax-free income, generous packages, and professional development in a growing market
• Lifestyle Benefits : Year-round sunshine, desert adventures, and proximity to historical and natural wonders

The Role

As Group Director of Marketing & Admissions, you will be the architect of our portfolio-wide brand presence and the driving force behind student enrolment growth across all Social Impact Capital schools. This strategic leadership position offers the unique opportunity to build and position compelling educational brands from the ground up, whilst supporting the ambitious expansion of our premium educational investment portfolio in Saudi Arabia.

Key Impact Areas :

• Develop and implement group-wide marketing & admissions strategy aligned with portfolio objectives
• Build unified, compelling brands whilst respecting individual school contexts
• Lead Admissions teams across all portfolio schools to drive student enrolment through integrated campaigns
• Lead digital presence across all platforms with engaging, brand-aligned content
• Manage stakeholder communications and event marketing & admissions initiatives across the group
• Lead and develop high-performing marketing & admissions teams across multiple locations

Key Responsibilities Strategic Marketing & Branding

• Develop and implement a comprehensive group-wide marketing & admissions strategy aligned with Social Impact Capital's investment goals and individual school-specific needs
• Build and position compelling, unified brands for the education group portfolio, whilst respecting the individuality and context of each school
• Lead market research initiatives to inform strategy and support data-driven decisions regarding enrolment, parent engagement, and competitor benchmarking across all markets
• Understand Best Value and ROI to set well-positioned goals and actions across the portfolio
• Lead Admissions teams and School Heads across all portfolio schools to drive student enrolment campaigns using digital and traditional channels, selecting what works best in each context
• Optimise the customer journey for prospective parents through effective lead generation, nurturing, and conversion across all schools, proactively seeking feedback and adapting tactics if deemed necessary
• Monitor and report on enrolment marketing & admissions KPIs, return on investment (ROI), and lead source performance across the entire portfolio

Digital & Content Marketing

• Oversee digital presence across websites, social media, and email marketing for all portfolio schools; ensure content is up-to-date, engaging, and aligned with group brand values
• Lead the creation of compelling content including videos, parent testimonials, blogs, newsletters, and press releases across all schools
• Implement SEO / SEM best practices to maximise online visibility and reach for the entire portfolio
• Act swiftly to mitigate any potentially damaging digital information across all brands

Stakeholder Communication

• Develop internal and external communication plans to support staff, students, and parent engagement across all portfolio schools
• Support school principals and leadership teams with communication tools and campaigns for parent engagement, school events, and community outreach
• Manage investor relations communications and reporting on marketing performance across the portfolio

Event Marketing & Public Relations

• Plan and execute marketing support for events across all schools including open days, orientation sessions, conferences, and celebrations
• Manage media relations, sponsorships, and community partnerships to increase visibility and reputation for the group
• Represent Social Impact Capital at relevant external events, exhibitions, and education fairs

Team Leadership & Budget Management

• Lead, develop and retain high-performing marketing & admissions teams across all portfolio schools, including school-level marketing & admissions coordinators
• Manage the group marketing & admissions budget, ensuring cost-effective use of resources with maximum impact across all investments

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred)
• Minimum of 7 years of experience in marketing, with at least 3 in a leadership role
• Experience in the education sector or investment portfolio management is a strong advantage
• Proven track record in developing and executing marketing & admissions strategies that drive measurable results across multiple locations or brands
• Experience working in multicultural environments and understanding of local Saudi and international parent expectations
• Strategic thinker with strong leadership and project management abilities across multiple locations
• Excellent written and verbal communication skills in English; Arabic proficiency is a plus
• Proficient in digital marketing tools, CRM systems, analytics, and design software
• Strong interpersonal skills with the ability to collaborate across functions and schools
• Experience & understanding of Admissions processes across multiple institutions
• Leadership of Admissions strategy and teams across portfolio companies is desirable
• Collaborative, creative, proactive, versatile and vigilant

Ready to Shape the Future of Education Investment?

Join us in this extraordinary opportunity to build something exceptional from the ground up. Be part of Saudi Arabia's educational transformation and make a lasting impact on the next generation whilst driving value across our educational investment portfolio.

Interested candidates should email : [e-mail]

Due to the number of applications we receive, only shortlisted candidates will be contacted.

Safeguarding & Child Protection

chk Education utilises safer recruitment procedures to ensure compliance with child protection requirements in all employment processes. The policies for safer recruitment are aligned with best practice and the International Taskforce for Child Protection. We hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff and volunteers to share in this commitment.

Successful applicants will be subject, but not limited to, various background and security checks including receipt of satisfactory references, proof of qualifications, identification and police checks, including overseas checks.

chk Education is a leading boutique search firm partnering with Social Impact Capital and their portfolio schools in KSA.