Job Summary:
The General Manager – Fleet Sales is responsible for overseeing and growing the fleet sales division by developing strategic relationships with corporate clients, government entities, and fleet leasing companies. The role involves managing a fleet sales team, achieving sales targets, negotiating bulk deals, and ensuring seamless customer service and after-sales support.
Key Responsibilities:
Strategic Leadership & Planning:
- Develop and execute the overall fleet sales strategy aligned with organizational goals.
- Identify and target key industries and sectors for fleet business opportunities.
- Forecast sales volumes, set targets, and manage budgets for the fleet division.
Business Development:
- Build and maintain long-term relationships with corporate, government, and commercial clients.
- Respond to RFPs, RFQs, and tenders; prepare proposals and negotiate fleet deals.
- Represent the company in B2B and fleet-focused industry events and exhibitions.
Team Management:
- Lead, motivate, and develop the fleet sales team, including sales executives, coordinators, and support staff.
- Set performance KPIs and conduct regular evaluations and training.
- Drive a high-performance culture focused on customer satisfaction and revenue growth.
Sales Operations & Performance:
- Oversee all fleet sales activities from lead generation to deal closure and delivery.
- Collaborate with marketing to design fleet sales campaigns and special offers.
- Monitor competitor activities and market trends to stay competitive.
Customer Experience & After-Sales Coordination:
- Ensure high customer satisfaction through efficient order processing, vehicle customization, timely delivery, and strong after-sales service.
- Work closely with service, parts, and finance teams to support fleet clients.
Reporting & Analysis:
- Provide regular sales reports, forecasts, and market intelligence to senior management.
- Analyze sales data to identify trends, opportunities, and areas for improvement.
Requirements:
Education:
- Bachelor’s degree in Business Administration, Automotive Management, Marketing, or a related field.
- MBA is a plus.
Experience:
- Minimum 10–15 years of automotive sales experience, with at least 3–5 years in a fleet or B2B sales leadership role.
- Strong track record of achieving fleet sales targets and managing large clients or contracts.
Skills:
- Excellent negotiation and communication skills.
- Deep understanding of fleet sales dynamics, leasing models, and automotive product knowledge.
- Leadership and team-building expertise.
- Analytical and strategic thinking.
- Proficient in CRM tools and Microsoft Office; experience with ERP systems is a plus.
Key Performance Indicators (KPIs):
- Fleet sales volume and revenue.
- New corporate accounts acquired.
- Client retention and satisfaction.
- Team performance against targets.
- Gross profit per unit (GPU) and margin management.
Working Conditions:
- Office and showroom-based with frequent travel to client sites.
- Occasional extended hours, especially during tenders or high-volume periods.