The General Manager (GM) is responsible for overseeing the overall operations, financial performance, and strategic direction of the organization. The GM ensures smooth day-to-day operations, drives growth, enforces company policies, and aligns business performance with long-term objectives. This role requires strong leadership, financial acumen, and decision-making skills to optimize efficiency, profitability, and customer satisfaction.
Key Responsibilities
1. Strategic Leadership
- Develop and implement business strategies to achieve company goals and profitability targets.
- Align operations with corporate vision, mission, and market positioning.
- Identify new market opportunities, expansion areas, and business development initiatives.
2. Operations Management
- Oversee daily operations across all branches/departments to ensure efficiency and compliance.
- Establish and monitor operational KPIs (sales, expenses, productivity, customer satisfaction).
- Implement workflow improvements, automation, and cost-control measures.
3. Financial Management
- Prepare and manage annual budgets, forecasts, and financial performance reports.
- Ensure proper cash flow, cost control, and expense monitoring.
- Approve major purchases, contracts, and vendor agreements.
- Coordinate with finance teams to ensure compliance with tax, VAT, and audit requirements.
4. Sales & Marketing
- Drive revenue growth through effective sales, promotions, and marketing strategies.
- Build customer loyalty programs and oversee implementation of CRM solutions.
- Ensure strong market presence and competitive positioning.
5. Human Resources & Leadership
- Lead, mentor, and evaluate department heads and senior managers.
- Establish performance targets and succession planning strategies.
- Build a positive organizational culture focusing on employee motivation, training, and retention.
- Handle escalated HR matters in line with labor laws and company policies.
6. Compliance & Governance
- Ensure adherence to local laws, corporate policies, and regulatory requirements.
- Oversee risk management, legal compliance, and corporate governance matters.
- Represent the company with external stakeholders, government authorities, and auditors.
7. Customer & Stakeholder Relations
- Maintain strong relationships with key clients, suppliers, and partners.
- Oversee resolution of escalated customer complaints or disputes.
- Enhance the company’s public image and reputation..
Required Qualifications
- Bachelor’s degree in Business Administration, Management, Finance, or related field (Master’s preferred).
- 10+ years of progressive leadership experience in retail, FMCG, or corporate management.
- Proven track record of managing multi-branch operations and achieving business growth.
- Strong financial analysis, budgeting, and P&L management skills.
- Excellent communication, negotiation, and interpersonal skills.
- Bilingual (Arabic & English) preferred in GCC-based organizations.
Key Competencies
- Strategic Thinking & Decision Making
- Leadership & People Management
- Financial Acumen & Analytical Skills
- Problem Solving & Crisis Management
- Customer-Centric Approach
- Strong Negotiation & Networking Skills
Reporting Structure
- Reports to: Board of Directors
- Direct Reports: Department Heads