Gaming Strategy Lead

Wasserman; Riyadh; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a passionate Gaming Strategy Lead to spearhead their esports initiatives. This role involves strategic planning, client engagement, and business development within the dynamic gaming landscape. You will leverage your deep understanding of esports to create impactful strategies and build lasting partnerships. The ideal candidate thrives in a fast-paced environment, is adept at analyzing trends, and possesses exceptional communication skills. Join this innovative firm and make a significant impact in the gaming and esports industry.

Qualifications

• 6+ years in gaming strategy or esports management with proven success.
• Deep understanding of esports landscape and top titles.
• Exceptional communication and presentation skills.

Responsibilities

• Lead esports strategy and identify growth opportunities.
• Develop custom strategies for key clients in gaming.
• Conduct market research and provide insights for clients.

Skills

Gaming Strategy

Esports Management

Brand Marketing

Analytical Skills

Communication Skills

Project Management

Creativity

Education

Bachelor's Degree in Marketing or Related Field

Tools

Campaign Management Software

Data Analysis Tools

Job description

Wasserman is a premier global sports, entertainment, and culture agency. We represent a diverse array of athletes, artists, brands, and teams, specializing in creating impactful experiences and driving results. As we expand our gaming and esports division, we are seeking a passionate and innovative Gaming Strategy Lead to drive our esports initiatives and strategic partnerships.

Position Overview

The Gaming Strategy Lead will play a crucial role in developing and executing Wasserman's vision in the gaming and esports industry. This role requires a strategic thinker with deep knowledge of the gaming and esports landscape who can develop growth opportunities, shape client strategies, and ensure successful delivery of esports-focused initiatives.

The ideal candidate is well-versed in gaming trends, understands the intricacies of esports, and possesses experience in building partnerships and marketing strategies that resonate with gaming audiences.

Key Responsibilities

1. Strategic Planning:
   • Develop and lead Wasserman's esports and gaming strategy, aligning with business objectives to drive growth and engagement.
   • Identify emerging trends, assess the competitive landscape, and proactively explore new opportunities in the esports and gaming ecosystem.
   • Collaborate with senior leadership to define KPIs, revenue goals, and benchmarks to measure the success of gaming and esports initiatives.
2. Client Strategy & Engagement:
   • Work directly with key clients to develop custom esports and gaming strategies, offering insights into brand positioning, audience engagement, and digital activations.
   • Create proposals, presentations, and campaign strategies to showcase Wasserman's expertise and vision for esports and gaming.
   • Build long-lasting client relationships, ensuring alignment with Wasserman's objectives and high client satisfaction.
3. Business Development & Partnerships:
   • Identify and forge partnerships with gaming publishers, esports organizations, streaming platforms, and other stakeholders in the gaming ecosystem.
   • Develop strategic alliances and sponsorship opportunities that enhance Wasserman's presence in the esports space.
   • Collaborate with the sales and partnerships team to attract new clients and drive revenue growth.
4. Market Insights & Analysis:
   • Conduct in-depth research on gaming and esports industry trends, analyzing competitors, consumer behaviors, and market dynamics.
   • Generate reports and insights for clients, staying ahead of industry trends to inform decision-making.
   • Lead thought leadership initiatives, representing Wasserman's gaming expertise through articles, webinars, and industry events.
5. Team Leadership & Collaboration:
   • Mentor junior team members, fostering a culture of learning, collaboration, and innovation within the gaming strategy division.
   • Act as the internal esports expert, educating and supporting various departments on gaming-related initiatives.

Qualifications

• Experience:
  • 6+ years of experience in a gaming strategy, esports management, or brand marketing role, with a proven record of strategic success within esports.
  • Experience working with brands, publishers, or teams in the esports/gaming ecosystem.
• Skills & Knowledge:
  • Deep understanding of the esports landscape, including knowledge of top esports titles, event structures, and key industry players.
  • Strong analytical skills, with the ability to interpret data and derive actionable insights.
  • Proficiency in campaign management, project planning, and budget oversight.
• Capabilities:
  • Exceptional communication and presentation skills, with experience creating persuasive pitch decks and client presentations.
  • Ability to balance multiple projects and stakeholders, working effectively in a fast-paced and dynamic environment.
  • High level of creativity and strategic thinking to anticipate trends and leverage new opportunities in the gaming sector.
• Additional Preferred Qualifications:
  • Established network of contacts within the gaming and esports industries.
  • Passion for gaming and esports with a genuine interest in the gaming community.
  • Background in content creation, influencer marketing, or experience with live streaming platforms (e.g., Twitch, YouTube Gaming) is a plus.

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