EY Wavespace Experience Designer - Assistant Director

Maseera; Riyadh; On-site; SAR 420,000 - 700,000; Full time

Job summary

Maseera is seeking an Assistant Director / Senior Manager, Experience & Design Strategy to lead the design and delivery of experiences across physical, digital, immersive, and experiential environments in Saudi Arabia and the GCC.

You will personally create high-quality design outputs while guiding innovation experiences, executive workshops, and client activations, with a strong emphasis on Arabic-first content and RTL design.

Qualifications

• 8-12+ years of multidisciplinary design and experience strategy leadership.
• Proven portfolio with end-to-end ownership from concept to execution.
• Fluency in Arabic and English with strong executive communication.

Responsibilities

• Lead and deliver end-to-end experience strategies across physical, digital, and immersive environments.
• Create Arabic-first experiences, content, interfaces, and narratives for Saudi Arabia and GCC.
• Collaborate with C-suite and clients to present recommendations and drive value.

Skills

Multidisciplinary design

Experience strategy

Leadership

Arabic-first design

Education

Bachelor's or Master's degree in design-related discipline

Job description

Role Purpose This is a unique opportunity to help shape a leading Arabic-first, AI-enabled experience design capability across Saudi Arabia and the wider GCC. The Assistant Director / Senior Manager, Experience & Design Strategy will lead the design and delivery of impactful experiences across physical, digital, immersive, and experiential environments. This is a hands-on design leadership role requiring an individual who combines strategic thinking, creative excellence, and execution capability. The successful candidate will personally create high-quality design outputs while leading the development of innovation experiences, executive workshops, immersive environments, digital products, strategic communications, and client activations. They will work across graphic design, experience design, UX/UI, service design, spatial design, immersive storytelling, motion design, and executive communication design. A critical requirement is the ability to conceptualize and design natively in both Arabic and English, creating original Arabic-first experiences, content, interfaces, and narratives tailored to Saudi Arabian and GCC audiences. Key Responsibilities Experience Strategy & Innovation Translate business challenges and innovation opportunities into compelling experience strategies and design solutions. Design end-to-end experiences across physical, digital, immersive, and hybrid environments. Apply human-centered design, service design, and design thinking methodologies. Leverage AI, emerging technologies, and innovative design approaches to create differentiated experiences and client value. Multidisciplinary Design Delivery Personally create and oversee design outputs across: Graphic and visual design Brand storytelling and communication design Executive presentations and board-level storytelling Workshop design and visualization UX/UI and interactive prototyping Product and service design Motion graphics and video content Event, exhibition, and activation design Spatial and environmental design Immersive and interactive experiences Igloo Vision and 360 environments Arabic-First Experience Design Create original design concepts and experiences directly in Arabic and English. Apply advanced Arabic typography, visual hierarchy, and RTL design principles. Design bilingual experiences, interfaces, presentations, and communications. Ensure cultural, linguistic, and visual relevance for Saudi Arabian and GCC audiences. Candidates whose experience is limited to translating English content into Arabic will not be considered. Leadership & Stakeholder Engagement Provide creative direction and maintain design quality across multiple initiatives. Engage confidently with C-suite executives, senior leaders, clients, and external partners. Present recommendations with clarity, credibility, and commercial awareness. Build design capability, mentor team members, and contribute to the evolution of experience design practices. Required Experience 8-12+ years of experience in multidisciplinary design, experience design, creative direction, innovation, or related fields. Proven portfolio demonstrating end-to-end ownership from concept through execution. Experience designing across digital, physical, experiential, and immersive mediums. Experience within consulting, innovation, design agencies, customer experience, or enterprise environments. Experience working directly with senior executives and client stakeholders. Strong understanding of AI-enabled experiences, emerging technologies, and digital innovation. Professional fluency in Arabic and English with demonstrated Arabic-first design capability. Education Bachelor's or Master's degree in a design-related discipline, including: Graphic Design, Visual Communication, Experience Design, Interaction Design, UX/UI Design, Product Design, Service Design, Digital Media, Motion Design, Spatial or Environmental Design, Architecture or Interior Architecture, Industrial Design Equivalent professional exper