Executive Director - Events & MICE Bureau (COR425)

Qiddiya Investment Company; Riyadh; On-site; SAR 300,000 - 500,000; Full time

Job summary

Qiddiya Investment Company seeks an Executive Director for Events & MICE Bureau to lead strategic planning and execution of events, establishing Qiddiya as a premier destination. The role involves collaboration with stakeholders, economic growth initiatives, and building a strong events calendar to enhance community engagement.

Benefits

Comprehensive compensation and benefits package

Qualifications

• 15+ years of relevant experience.
• Strong understanding of the MICE sector.
• Proven experience in managing a destination-wide events calendar.

Responsibilities

• Oversee DMMO Events Bureau functions and develop the Events & MICE master strategy.
• Set KPIs to monitor economic impact of events.
• Coordinate event planning across internal stakeholders.

Skills

Leadership

Strategic Planning

Stakeholder Engagement

Event Management

MICE Sector Knowledge

Education

Bachelor’s degree in a related field

Job description

Qiddiya Investment Company is excited to announce an opportunity for a dynamic and innovative professional to join our team as the Executive Director - Events & MICE Bureau. In this key leadership role, you will be responsible for the strategic direction, planning, and execution of a wide range of events, conventions, and meetings that will establish Qiddiya as a premier destination for business and leisure tourism.

As the Executive Director, you will work closely with local and international stakeholders to promote Qiddiya as a hub for MICE (Meetings, Incentives, Conferences, and Exhibitions) and major events. Your efforts will drive economic growth through the attraction and facilitation of large-scale events, ultimately enhancing visitor engagement and community development.

Responsibilities

• Oversee the evolving DMMO Events Bureau functions in alignment with Qiddiya City’s development and infrastructure growth.
• Develop the Events & MICE master strategy aligned with business goals to drive visitor expenditure and economic growth.
• Conduct research to evaluate economic benefits and support strategic planning and engagement timelines.
• Create an annual Events & MICE business plan as part of the DMMO planning cycle.
• Set KPIs to monitor and measure the economic impact of events and initiatives.
• Define and manage Qiddiya City’s events calendar in alignment with city infrastructure milestones.
• Develop a customer-centric program of hosted events targeting national and international audiences.
• Maximize income-generating opportunities from event-related activities at Qiddiya City.
• Coordinate event planning and execution across key internal stakeholders, including Corporate, DMMO, Districts, and Assets.
• Align city event efforts with external bodies such as STA, RCRC, and other KSA-level DMOs.
• Collaborate with Marketing and Trade teams to promote city events across owned, earned, and paid channels.
• Partner with Visitor and Community Services teams to ensure exceptional guest experiences and community engagement.
• Identify and attend key MICE trade shows and industry events for business development.
• Build and maintain relationships with sector stakeholders to support strategic goals.
• Develop and implement familiarization (FAM) trip programs for priority partners.
• Lead the identification and bidding process for key MICE, leisure, and strategic events aligned with city development.
• Play a critical role in building and managing the Events Bureau team over time.
• Provide leadership and guidance, fostering a collaborative, goal-oriented, and innovative team environment.
• Support professional development and performance of Events Bureau team members.
• Undertake additional duties as assigned by the Head of DMMO, including producing reports and status updates.
• Adapt responsibilities as required to meet the evolving needs of DMMO and Qiddiya City.

Requirements

• 15+ years of relevant experience with a Bachelor’s degree in a related field.
• Strong understanding of the MICE (Meetings, Incentives, Conferences, and Exhibitions) and events sector.
• Proven experience in developing and managing a destination-wide events calendar.
• Well-established business relationships within the MICE/events industry, ideally in the GCC or KSA region.
• Prior experience in the travel and tourism industry, with insight into destination marketing and event-driven tourism strategies.

Offering a comprehensive compensation and benefits package.