Marketing Communications Specialist

Takamul Technologies; Al Khobar; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading technology company in Al Khobar is seeking a bilingual Marketing Communications Specialist to drive strategic marketing campaigns. The role involves content creation, campaign management, and lead generation, requiring strong skills in digital marketing and excellent communication in both Arabic and English.

Qualifications

• 3–5 years of experience in a similar marketing communications role.
• Proven experience in content creation for both B2B and B2G sectors.
• Excellent writing and editing skills in both Arabic and English.

Responsibilities

• Develop and execute online and offline marketing strategies.
• Lead the creation of high-quality content in Arabic and English.
• Own the performance of inbound lead generation.

Skills

Content Creation

Digital Marketing

SEO

Lead Generation

Project Management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Google Analytics

HubSpot

Zoho Marketing Hub

Job description

Marketing Communications Specialist

Location: Al Khobar, Saudi Arabia

Employment Type: Full-Time

Department: Marketing and Communications

Reporting To: Head of Business Development / Chief Commercial Officer

Job Purpose

We are seeking a bilingual (Arabic and English) Marketing Communications Specialist to lead the creation and execution of strategic marketing campaigns that promote the products and services of our technology-driven companies. This person will be responsible for generating inbound leads, crafting compelling messaging, managing the creation of marketing materials, and ensuring strong brand communication across channels.

Key Responsibilities

1. Strategic Communications and Campaign Management

- Develop and execute online and offline marketing strategies aligned with business objectives.

- Design and manage multi-channel campaigns (social media, digital, events, etc.) to generate inbound leads.

- Build and maintain messaging frameworks for products and services tailored to target segments and buyer personas.

- Collaborate with internal teams to develop go-to-market strategies for new offerings.

2. Content Creation and Marketing Material

- Lead the creation of high-quality content in Arabic and English, including:

• Website copy

• Blog posts and articles

• Case studies and customer stories

• Whitepapers and brochures

• Email marketing content

- Collaborate with designers to develop presentations, pitch decks, product one-pagers, and visual assets.

- Work with technical teams to translate technical capabilities into business value propositions.

3. Lead Generation and Performance Management

- Own the performance of inbound lead generation, ensuring optimization of funnels and conversion strategies.

- Monitor and analyze marketing performance using tools like Google Analytics, HubSpot, or Zoho Marketing Hub.

- Track KPIs and provide weekly/monthly reports to leadership on campaign performance, lead quality, and ROI.

4. Case Study and Portfolio Development

- Work closely with project managers and customers to curate case studies that showcase real-world application of services and solutions.

- Maintain a portfolio of success stories and references for use by the sales team.

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or related field.

- 3–5 years of experience in a similar marketing communications role, preferably in a technology company.

- Proven experience in content creation for both B2B and B2G sectors.

- Strong understanding of digital marketing, SEO, SEM, and lead nurturing strategies.

- Excellent writing and editing skills in both Arabic and English.

- Experience with marketing automation platforms, CRM tools, and analytics dashboards.

SFIA Skills Mapping (Recommended Levels)

• MCSM (Marketing Communications) Level 5

Develops and delivers marketing communication plans.

• INCA (Influence and persuasion) Level 5

Shapes strategic messaging for audience engagement.

• PUBL (Publication) Level 5

Oversees preparation and delivery of content across mediums.

• MKTG (Marketing) Level 5

Defines strategies for product/service promotion and lead generation.

• CUSM (Customer service support) Level 4

Tailors messaging to customer needs and market segments.

• RLMT (Relationship management) Level 4

Builds internal and external partnerships for campaign delivery.

Preferred Traits

- Results-oriented with strong project management and multitasking abilities.

- Capable of working collaboratively with graphic designers, product teams, and sales.

- Strong storytelling abilities to position the company as a thought leader.

- Culturally aware with sensitivity to the Saudi market and regional business environment.

Performance Metrics

- Increase in qualified inbound leads and conversion rate.

- Volume and engagement of content produced (clicks, downloads, shares).

- Successful delivery of case studies and marketing collateral.

- Lead funnel performance and marketing ROI.