Marketing Executive

Bateel International; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to oversee the production of marketing materials and digital campaigns. This role involves managing PR initiatives, enhancing brand visibility, and optimizing online assets. You will collaborate closely with various teams to ensure compliance with brand standards while exploring innovative strategies to engage customers. If you are passionate about marketing and ready to make a significant impact in a vibrant environment, this opportunity is perfect for you. Join a forward-thinking company and take your career to the next level!

Qualifications

• Strong communication skills with expertise in copywriting and proofreading.
• Ability to manage projects independently while adhering to deadlines.

Responsibilities

• Manage production of marketing collaterals and ensure brand compliance.
• Liaise with franchises for design and distribution of marketing materials.
• Oversee digital marketing activities and social media strategies.

Skills

Verbal Communication

Written Communication

Copywriting

Proofreading

Project Management

Organizational Skills

Attention to Detail

Job description

Marketing

• Manage the production of all marketing collaterals (Brochures and catalogues, POS, digital assets, environmental branding, packaging, etc) to ensure brand guideline compliancy and delivery to brief and budget.

• Liaise with all franchises and outer market managers to design and distribution of the marketing collaterals and ensure full compliancy to brand standards.

• Manage all photo assets – from archiving existing images to managing new shoots, both internal and third party.

• Oversee the packaging development process in collaboration with the Creative Director and Production Assistant.

Digital, incl. Social Media

• Assist with the preparation and delivery of digital marketing activity plans; suggest social media strategies and schedules in response to market trends and competitor activity, and provide ongoing, timely support for Bateel social media efforts.

• Efficiently manage all email and SMS communications activity, including asset creation and stakeholder sign off, campaign execution and reporting on a campaign by campaign basis.

• Assist in the ongoing maintenance and optimisation of the Corporate and ecommerce website; editing images, graphics and uploading or editing content. Efficiently manage online product catalogue.

• Monitor Café customer reviews across leading Review platforms – i.e. TripAdvisor, Zomato, Four Square, Google+.

PR & Events

• Day to day liaison with the PR agency, providing briefs and imagery to facilitate each month’s PR strategy, and proofreading all proposed releases before final sign off.

• Establish and maintain effective relationships with key media to maximise all editorial opportunities.

• Regularly liaise with all mall marketing and PR contacts to ensure monthly coverage using our own Brand content as a minimum.

• Manage influencer marketing initiatives and collaborations across all active markets.

• Manage the timely handling of the media and influencer gifting process including sourcing, costing, handling and delivery.

Administration

• Manage Bateel’s online assets library for all brands, ensuring all images are up-to-date and ready to be shared with all parties.

• Safeguard Bateel brand standards online and offline in all markets (including our Franchise network).

• Manage the LPO and invoicing process – from initial request to final reporting communicated by a monthly budget report.

• Ensure accurate and timely delivery of various monthly reporting by Marketing Execs team.

Skills

• Able to explore opportunities to add value to job accomplishments.
• Expertise in verbal and written communication with exceptional copywriting and proofreading abilities.
• Must be able to independently advance projects by setting priorities and adhering to deadlines.
• Strong organizational and project management abilities are required, as well as the ability to pay close attention to detail.