Senior Product Marketing Manager

Salla; Saudi Arabia; On-site; SAR 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Senior Product Marketing Manager to lead and transform their marketing strategies into tangible success. In this role, you will engage with customers, understand their needs, and align product features to boost growth. You will spearhead go-to-market strategies and create impactful content that resonates with target audiences. This is an exciting opportunity to work with a dedicated team, drive customer engagement, and make a real impact in a dynamic environment. If you're passionate about product marketing and ready to take on a leadership role, this position is perfect for you.

Qualifications

• 5+ years of experience in product marketing or related roles.
• Strong understanding of customer segmentation and market dynamics.

Responsibilities

• Drive growth by aligning strategies to customer needs.
• Develop and execute GTM plans for new products and features.

Skills

Product Marketing

Go-to-Market Strategies

Content Creation

Customer Engagement

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Marketing Automation Tools

CRM Software

Job description

About the Role

As a Senior Product Marketing Manager, you'll transform Salla's continuous innovation into tangible success for our merchants. You'll help them understand our platform's value, how it supports their goals, and how to maximize new products and features.

You'll own multiple customer segments, driving their growth and aligning product features to their specific needs. Leading a team of 2–3 Product Marketing Managers (PMMs) and collaborating with a dedicated creative team, you'll engage across the entire customer lifecycle to boost awareness, adoption, and growth.

Responsibilities:

• Drive Segment Growth: Own and grow key customer segments by aligning strategy to their needs, boosting engagement and adoption.
• Lead Go-to-Market (GTM) Strategies: Develop and execute comprehensive GTM plans for products, features, and campaigns, ensuring effective market entry and resonance with target audiences.
• Create Impactful Content: Produce and oversee content that educates, inspires, and differentiates Salla, supporting the customer journey and reinforcing our market position.

Daily Tasks:

1. Get out and speak to customers to gather insights, understand their needs, and shape your strategy.
2. Plan and execute launches with clear positioning, coordinated efforts, and measurable outcomes.
3. Utilize inbound and outbound strategies: collaborate with growth to acquire new merchants; focus on adoption; explore new channels.
4. Write clear, insight-driven briefs to help the creative team produce content that’s useful, differentiated, and inspiring.
5. Review and approve team outputs.
6. Own your performance metrics. Know what’s working, what’s not, and what to improve.
7. Manage your day as you see fit—as long as you deliver results.