Digital Marketing Officer

كلية البترجي للعلوم الطبية والتكنولوجيا; Makkah Al Mukarramah; On-site; SAR 30,000 - 70,000; Full time

Job summary

An established player in the medical higher education sector seeks a Digital Marketing Officer to drive student recruitment through innovative digital strategies. This role involves managing paid advertising campaigns, optimizing SEO and SEM efforts, and leveraging analytics to enhance marketing performance. The ideal candidate will be tech-savvy and analytical, with a proven track record in digital marketing. Join a dynamic team focused on making a significant impact in the education sector, where your contributions will shape the future of student engagement and recruitment.

Qualifications

• 3-5 years of experience in digital marketing, preferably in higher education.
• Strong analytical skills to interpret complex data and optimize campaigns.

Responsibilities

• Develop and execute digital marketing strategies to enhance student recruitment.
• Manage paid advertising campaigns across multiple platforms.
• Analyze campaign performance metrics and provide actionable insights.

Skills

Digital Marketing

SEO

SEM

Email Marketing

Performance Analytics

Project Management

Data Analysis

Education

Bachelor’s degree in Digital Marketing

Certification in Google Ads

Certification in Meta Ads

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

HubSpot

Salesforce

Mailchimp

Constant Contact

Job description

Job Summary: The Digital Marketing Officer is responsible for developing, implementing, and optimizing data-driven digital marketing strategies to drive student recruitment, website traffic, and lead generation. This role focuses on paid advertising campaigns, SEO, SEM, email marketing, and performance analytics to maximize ROI. The ideal candidate is tech-savvy, analytical, and experienced in leveraging digital channels to meet marketing objectives in the medical higher education sector.

Key Responsibilities:
1. Digital Strategy & Campaign Management
● Develop and execute comprehensive digital marketing strategies to enhance student recruitment and institutional visibility.
● Manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and display networks.
● Collaborate with the Content & Social Media Specialist to align paid strategies with organic content efforts.
● Coordinate with the Marketing Analyst/Strategist to refine targeting and audience segmentation.

2. Email Marketing & Automation
● Develop and execute email marketing campaigns for lead nurturing, student recruitment, and engagement.
● Manage CRM platforms (HubSpot, Salesforce) to segment audiences and automate workflows.
● Track email performance metrics (open rates, click-through rates, conversion rates) and optimize accordingly.

3. Performance Analytics & Reporting
● Track and analyze campaign performance metrics (CTR, CPA, ROI, conversion rates) using Google Analytics, Facebook Insights, and other analytics tools.
● Conduct A/B testing to optimize ad creatives, landing pages, and email campaigns.
● Provide weekly and monthly performance reports with actionable insights and recommendations for improvement.
● Collaborate with the Marketing Analyst/Strategist for deeper data analysis and market insights.

4. Budget & Resource Management
● Manage digital marketing budgets, ensuring cost-effective allocation of resources for maximum ROI.
● Optimize ad spend across channels, adjusting bids and targeting for peak performance.
● Coordinate with external vendors and agencies for specialized digital marketing projects when needed.


Requirements

Qualifications & Skills:

● Education: Bachelor’s degree in Digital Marketing, Marketing, Business, Communications, or a related field. Certification in Google Ads, Meta Ads, or SEO is a plus.
● Experience: 3-5 years in digital marketing, performance marketing, or online advertising, preferably in higher education or healthcare marketing.
● Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
● Proficiency in Google Analytics, CRM platforms, and marketing automation tools. ● Experience in email marketing platforms (Mailchimp, Constant Contact) and automation workflows.
● Strong analytical skills with the ability to interpret complex data and optimize campaigns accordingly.
● Excellent project management skills with the ability to manage multiple campaigns simultaneously.