Heritage Content & Experience Manager

OVERVIEW
Position
Heritage Content & Experience Manager
Job Code


Reports to
Director of NEOM Heritage
Direct Reports
2

Division/Section
Heritage Site Management & Activation
Department
Heritage Content

Sector
Heritage
Job Family


Role Purpose
The Heritage Content & Experience Manager is instrumental for overseeing the narrative development, interpretation, research, content development and visitor experiences curation for a variety of assets and use cases within the NEOM heritage sector. Leveraging advanced digital tools and fostering global partnerships, this role aims to curate engaging and informative content, and ensure research, development, and activation of immersive experiences that brings NEOM s history, culture, and heritage to life across various platforms and mediums, including tour guides, activations, tech activations, newsletters, marketing materials, and more.

KEY ACCOUNTABILITIES & ACTIVITIES
Key Accountabilities & Activities
Narrative Development
• Conduct in-depth analysis of NEOM Heritage s historical data, artifacts, and cultural contexts to aid in developing compelling and authentic narratives.
• Conduct benchmarking to identify best practices and latest trends and develop an understanding of narrative development at leading global heritage sites and centers.
• Collaborate with subject matter experts, historians, and cultural specialists to ensure accuracy and relevance of narrative content.
• Craft compelling narratives that effectively communicate the significance and stories behind NEOM s heritage assets, sites, and artifacts.
• Tailor narratives to specific audience demographics and engagement platforms, considering factors such as age, educational background, and cultural sensitivity.
Content Development and Planning:
• Develop content strategies and editorial calendars to guide the creation and distribution of NEOM heritage content across multiple channels and platforms.
• Conduct benchmarking to identify best practices and latest trends and develop an understanding of content development and planning at leading global heritage sites and centers.
• Adapt NEOM heritage content for various use cases, including guided tours, educational programs, mobile apps, podcasts, social media campaigns, and virtual exhibitions.
• Collaborate with technology partners and developers to integrate interactive features and multimedia elements into heritage content experiences.
• Collaborate with NEOM Heritage marketing, communications, and digital teams to align content initiatives with organizational goals and promotional campaigns
Experience Design and Interpretation
• Conduct brainstorming sessions and workshops to generate ideas for new experiences for NEOM Heritage s assets.
• Develop detailed experience concepts, including themes, objectives, and detailed visitor activities.
• Ensure experiences are aligned with the assets narratives, as well as NEOM Heritage s overall metanarrative.
• Tailor experiences to specific audience demographics and engagement platforms, considering factors such as age, educational background, and cultural sensitivity.
• Collaborate with subject matter experts, historians, and cultural specialists to ensure accuracy and relevance of experiences.
• Develop interpretive strategies and storytelling techniques to engage diverse audiences, enhance their understanding and appreciation of, and facilitate meaningful connections with NEOM s heritage assets.
• Train NEOM staff and volunteers in interpretive techniques and communication skills to effectively convey heritage messages and facilitate visitor engagement.
Research and Documentation
• Conduct comprehensive research using primary and secondary sources, archival materials, and oral histories to uncover historical facts, stories, and contexts relevant to NEOM s heritage content development and heritage sites/ assets.
• Stay updated on current scholarship and academic debates within relevant fields of study, integrating new discoveries and interpretations into content development.
• Implement metadata standards and classification systems to enhance searchability and discoverability of heritage content within NEOM Heritage s digital repositories and databases.
Experience Activation
• Develop comprehensive activation plans for NEOM Heritage experiences, including timelines, budgets, and marketing strategies.
• Collaborate with designers and content creators to translate concepts into tangible experiences.
• Coordinate logistics for events, exhibitions, and programs, ensuring seamless execution.
Stakeholder Integration
• Identify opportunities for integrating NEOM Heritage narrative and content with other relevant NEOM sectors like Tourism, and Entertainment and Culture, and ensuring alignment with broader NEOM projects.
• Foster productive relationships with internal and external stakeholders, including curators, educators, designers, and community leaders, to leverage diverse expertise and resources.
• Coordinate NEOM Heritage cross-functional teams and project workflows to ensure seamless execution of heritage content initiatives from conception to delivery.
• Facilitate workshops, brainstorming sessions, and knowledge-sharing forums to generate innovative ideas and solutions for NEOM heritage interpretation and storytelling.
Quality Assurance
• Establish quality standards and best practices for NEOM heritage content creation, including editorial guidelines, style conventions, and ethical protocols.
• Conduct thorough reviews and revisions of content drafts to ensure accuracy, clarity, and cultural sensitivity, addressing any factual errors or misrepresentations.
• Solicit feedback from stakeholders, visitors, and subject matter experts to continuously improve the quality and relevance of heritage content offerings.
Performance Evaluation:
• Align on and monitor key performance indicators (KPIs) and analytics data to assess the effectiveness and impact of NEOM heritage content initiatives and experiences, such as visitor engagement metrics, website traffic, and social media interactions.
• Conduct audience surveys, focus groups, and usability tests to gather qualitative feedback and insights on user preferences and satisfaction with NEOM heritage content experiences.

Company Industry

• Defence
• Military
• Government

Department / Functional Area

• Journalism
• Content Writing
• Editing

Keywords

• Heritage Content & Experience Manager

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