Marketing Specilalist

RAWNAQ Tourism; Jeddah; On-site; SAR 30,000 - 60,000; Full time

Job summary

An innovative tourism company is seeking a dynamic Marketing Coordinator to spearhead market research and enhance brand awareness. This role involves managing influencer communications, coordinating marketing campaigns, and optimizing content across various platforms. Ideal candidates will possess strong analytical skills and expertise in social media management, along with proficiency in graphic design tools like Photoshop and Illustrator. Join a forward-thinking team where your contributions will shape impactful marketing strategies and drive engagement in the tourism sector.

Qualifications

• Strong knowledge of market research techniques and databases.
• Experience in managing influencer communication and coordinating trips.

Responsibilities

• Conduct market research to understand consumer requirements and trends.
• Plan and implement initiatives to reach target audiences through suitable channels.

Skills

Market Research Techniques

Communication Skills

Social Media Management

Content Development

Organizational Skills

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Photoshop

Illustrator

Marketing Analytics Tools

Job description

· Conduct market research to understand consumer requirements, habits, and trends.

· Manage influencer communication and coordinate trips.

· Possess excellent knowledge of market research techniques and databases (Newsletter, Database, E-Marketing).

· Utilize marketing analytics techniques to gather critical data (social media, web analytics, rankings, etc.).

· Create and manage content effectively.

· Brainstorm and develop ideas for innovative marketing campaigns.

· Support outbound and inbound marketing activities with expertise in areas like website content development and optimization, advertising, and event planning.

· Collaborate with marketing and other teams to enhance brand awareness and marketing efforts.

· Plan and implement initiatives to reach target audiences through suitable channels (social media, email marketing, etc.).

· Conduct competitor analysis, including pricing, sales campaigns, and marketing/distribution strategies.

· Develop reports and presentations on findings, create graphics to visualize key information, and translate complex data into understandable formats.

· Demonstrate strong communication and interpersonal skills for collaboration and liaising with external groups and hotels.

· Manage promotional budgets effectively.

· Exhibit excellent organizational and time management skills.

· Define ROI for all marketing campaigns.

· Plan and execute local product launches, reporting on market size, uptake, share, and sales expectations.

· Oversee social media management across all company accounts (Instagram, Twitter, Snapchat, LinkedIn, Facebook, and emerging platforms).

· Proficiency in Photoshop, Illustrator, and other graphic design tools is mandatory.

· Experience in the tourism industry is preferred.

· Report directly to the Senior Marketing Manager.

· Handle graphic design tasks.

· Manage all social media accounts and advertising platforms.

· Communicate and manage relationships with influencers.