Senior Product Marketing Manager

Salla; Jeddah; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Senior Product Marketing Manager to lead innovative strategies that drive growth and engagement for merchants. In this dynamic role, you will own key customer segments, develop comprehensive go-to-market plans, and create compelling content that resonates with audiences. Collaborating with a talented team, you will engage across the customer lifecycle, ensuring that our platform's value is clearly communicated and maximized. If you are passionate about product marketing and eager to make a significant impact, this opportunity is for you.

Qualifications

• Experience in product marketing with a focus on driving customer engagement.
• Strong skills in developing go-to-market strategies and executing campaigns.

Responsibilities

• Drive segment growth by aligning strategies to customer needs.
• Lead go-to-market strategies ensuring effective market entry.
• Produce impactful content that supports the customer journey.

Skills

Product Marketing

Go-to-Market Strategies

Content Creation

Customer Engagement

Performance Metrics

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Job description

About the Role

As a Senior Product Marketing Manager, you'll transform Salla's continuous innovation into tangible success for our merchants. You'll help them understand our platform's value, how it supports their goals, and how to maximize new products and features.

You'll own multiple customer segments, driving their growth and aligning product features to their specific needs. Leading a team of 2–3 Product Marketing Managers (PMMs) and collaborating with a dedicated creative team, you'll engage across the entire customer lifecycle to boost awareness, adoption, and growth.

Responsibilities:

• Drive Segment Growth: Own and grow key customer segments by aligning strategy to their needs, boosting engagement and adoption.
• Lead Go-to-Market (GTM) Strategies: Develop and execute comprehensive GTM plans for products, features, and campaigns, ensuring effective market entry and resonance with target audiences.
• Create Impactful Content: Produce and oversee content that educates, inspires, and differentiates Salla, supporting the customer journey and reinforcing our market position.

Daily Tasks:

1. Get out and speak to customers to gather insights, understand their needs, and shape your strategy.
2. Plan and execute launches with clear positioning, coordinated efforts, and measurable outcomes.
3. Flex your inbound and outbound muscles: one day, you’ll team up with growth to acquire new merchants; the next, you’ll focus on adoption. And sometimes you’ll pitch that bold, unexpected channel.
4. Write clear, insight-driven briefs to help the creative team produce content that’s useful, differentiated, and inspiring.
5. Review and approve team outputs.
6. Own your performance metrics. Know what’s working, what’s not, and what to improve.
7. Manage your day however you see fit—as long as you deliver results.