Business Development Manager -Facility Management

OPTIMA; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading company in Facility Management Solutions in Saudi Arabia seeks a Business Development Manager to drive marketing strategies and enhance client engagement. The ideal candidate will have extensive B2B marketing experience, particularly in FM and real estate sectors, and be fluent in Arabic and English. This role involves developing proposals, managing brand visibility, and contributing to project execution.

Qualifications

• At least 10 years of B2B marketing experience in KSA.
• Native-level proficiency in Arabic and fluency in English.

Responsibilities

• Develop and monitor business development strategies.
• Manage proposal preparation processes in Arabic and English.
• Enhance thought leadership through articles and events.

Skills

B2B Marketing

Communication

Strategic Thinking

Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Job description

OPTIMA is dedicated to delivering innovative and customized Facility Management Solutions with a reputation for excellence and a commitment to innovation.

Core Values: Agile, Customer-Focused, Innovative, Authentic, Pragmatic, Results-Driven.

OPTIMA is a leader in Facility Management Consultancy within the GCC and is an Allied Practice of KEO. Our expertise is built on 60 years of successful delivery in design, engineering, advisory, and management services across the GCC region.

Responsibilities

The Business Development Manager (BDM) will lead localized brand positioning, business development strategy, and content development. This role is embedded within the KSA delivery team and is responsible for aligning business development outputs. Key responsibilities include:

1. Market-Focused Marketing Strategy

• Develop, implement, and monitor business development strategies aligned with business goals.
• Maintain strong market intelligence on sector shifts, trends, and competitor positioning.
• Provide strategic input to OPTIMA management on market feedback and growth opportunities.
• Localize all marketing materials to meet Saudi client expectations and terminology.

1. Proposal and Bid Support

• Manage proposal preparation processes.
• Support expression of interest (EOI), pre-qualification documents (PQD), and formal proposals in Arabic and English.
• Translate technical inputs into client-focused value propositions.
• Maintain up-to-date marketing collateral, capability statements, and credentials in both languages.

1. Brand Building and Client Engagement

• Enhance thought leadership through articles, events, white papers, and media engagements.
• Represent OPTIMA at industry events and client forums in KSA and the GCC.
• Support internal branding initiatives and campaigns.

1. Communications and Content Oversight

• Oversee campaign messaging across digital and print media.
• Manage digital presence, including the company website and LinkedIn, for visibility and branding.
• Ensure consistency and brand integrity in all materials issued by KSA teams.

1. Project Execution

• Support project activities such as proposal handover, content development, and client documentation.
• Possess sufficient technical understanding of FM/O+M consultancy services to contribute meaningfully to projects alongside SMEs and project leads.

Qualifications

Essential

• Bachelor's Degree in Marketing, Communications, or relevant FM consultancy field.
• At least 10 years of B2B marketing experience in KSA, particularly in FM, real estate, or the built environment sectors.
• Strong understanding of FM/O+M consultancy services and proposal development.
• Native-level proficiency in Arabic (spoken and written) and fluency in English.
• Deep knowledge of the Saudi FM market, including regulations, procurement processes, and client landscape.
• Ability to collaborate with project teams and contribute to FM/O+M deliverables.

Preferred

• Experience in proposal writing for design/FM consultancy or design-build and operate projects.
• Exposure to strategic marketing in Vision 2030, NEOM, or giga-program ecosystems.
• Knowledge of digital FM, CAFM, BIM-FM integration is advantageous.
• Familiarity with service line documentation such as ORAT strategies, FCA reports, or FM mobilization plans is advantageous.

Attributes

• Clear communicator with a structured, brand-consistent approach.
• Strategic thinker with cultural awareness and disciplined execution.
• Collaborative, reliable, and able to work under deadlines.
• Embodies OPTIMA's core values: Agile, Customer-Focused, Innovative, Authentic, Pragmatic, Results-Driven.