Performance Marketing Specialist

Nestle; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Performance Marketing Specialist to drive online marketing acquisition activities for Nespresso in Saudi Arabia. The role focuses on developing and implementing strategies to increase digital traffic and sales, requiring strong expertise in digital marketing and stakeholder management.

Benefits

Free coffee machine + Monthly Nespresso credit

Exclusive employee discounts

Excellent training and development programs

Growth opportunities

Free unlimited coffee during working shifts

Qualifications

• Strong experience in Digital Marketing activities driving audience on websites.
• Good eCRM expertise.
• Experience in managing external agencies.

Responsibilities

• Develop digital acquisition plan to increase traffic and audience.
• Manage day-to-day online acquisition tactics according to plan.
• Monitor, optimize and report local digital marketing acquisition activities.

Skills

Digital Marketing

SEO

SEM

Social Media

eCRM

Education

Business degree

Job description

Here s why we think you should choose us:

• Free coffee machine + Monthly Nespresso credit
• Exclusive employee discounts
• Excellent training and development programs
• Growth opportunities
• Free unlimited coffee during working shifts
• And much more!!

Position Summary:

The Performance Marketing Specialist will develop, implement and monitor online marketing acquisition activities to drive audience (visits and visitors) to Saudi Nespresso digital touch points and generate & increase online sales. His/her mission is to own the path to purchase (paid, owned and earned media) to drive awareness, consideration and intent to buy.

A Day in the Life of a Performance Marketing Specialist

Develop digital acquisition plan to increase traffic and audience on Nespresso market digital touch points to support sales objectives:

• Define performance based plan taking into account global campaigns plan, local needs, competitive environment and budget
• Digital Acquisition Plan must be validated and supported by B2C - eBusiness team & guidelines.
• Define the remarketing strategies to maximize all digital media investment towards conversion bridging Search, Display, Social, Affiliation, emailing... according to B2C - eBusiness guidelines.
• Digital Acquisition Plan must be part of Market Media Plan strategy and aligned with Marketing & CRM Director.

Drive day-to-day traffic and audience on Nespresso digital entry points:

• Manage day-to-day online acquisition tactics according to plan (SEM, online advertising, affiliation / distribution, emailing, social media).
• Implement Global campaigns on-time according to Nespresso HQ guidelines.
• Manage agencies to insure proper delivery of qualitative online material (banners, videos, ad copy), cost-effective media buy and efficient tracking.
• Coordinate with marketing to align with brand values and copy style.
• Coordinate with eCommerce coordinator to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate.
• Coordinate with local CRC digital team about upcoming activities.

Monitor, optimize and report local digital marketing acquisition activities:

• Regularly track and optimize campaigns, based on results to reach performance objectives.
• Produce regular reports to highlight performance on main metrics.
• Benchmark local performances with Int l best practice and local competitive environment.
• Monitor innovative acquisition tactics developed by local competitors.
• Share best practices with International peers and HQ team.

What will make you successful

Education:

• Business degree or relevant experience in the related fields.

Professional experience:

• Strong experience in Digital Marketing activities driving audience on websites (SEO, SEM, Affiliation, Display, Social Media).
• Good eCRM expertise.
• Experience in managing external agencies.
• Website management.
• Experience in brand management a plus.
• Stakeholder Management in a matrix organization.

Company Industry

• FMCG
• Foods
• Beverages

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Performance Marketing Specialist

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