Search Engine Marketing and Paid search Team Lead

Gathern | ? ?; Saudi Arabia; On-site; SAR 80,000 - 120,000; Full time

Job summary

A dynamic startup in Saudi Arabia seeks an experienced SEO/SEM specialist to enhance search engine rankings and drive traffic through effective multi-channel strategies. The ideal candidate will possess strong analytical skills and a proven track record in optimizing content and campaigns. Collaborating closely with management, this role focuses on data-driven insights to boost conversion rates and achieve key performance indicators. If you're passionate about digital marketing and thrive in a fast-paced environment, we want to hear from you!

Qualifications

• Minimum 5 years of experience in SEO and SEM.
• Experience in multi-channel PPC and channel analysis.

Responsibilities

• Develop optimization strategies to improve search engine rankings.
• Implement link-building campaigns aligned with SEO goals.
• Analyze and report on critical performance metrics.

Skills

Analytical Skills

Communication

Data Analysis

Tools

Google Analytics

Job description

• Develop optimization strategies that increase the company's search engine results rankings
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages
• Implement link-building campaigns in coordination with client SEO goals
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEM goals
• Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
• Collaborate with other team members to manage SEM strategy
• Update content and website links for maximum optimization and search engine rankings
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them
• Boost the conversion rates between the full funnel segments by bringing in creative Ideas to boost the KPIs
• Work with team members to understand data requirements and objectives, resulting in successful deliverables
• Analyze and report on critical performance metrics
  
  

Requirements

• A minimum of 5 years of experience in a related role and in the start-up space
• Prior experience in a similar role, as well as experience building effective multi-channel PPC, SEO, and SEM.
• Have solid channel analysis and reporting expertise, including Google Analytics experience
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
• Professional experience in A/B testing and Data-Analytics
• Basic understanding of business financials, ROI, and profitability concepts
• A portfolio of successful growth implementations and interventions
• Quick learner who can collect, organize, analyze, and communicate data and information
• Excellent written and oral communication skills, good presentation, and persuasion skills