Cluster Digital Marketing Manager

ibis, ibis Styles, ibis budget; Yanbu`; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player seeks a strategic and ambitious Cluster Digital Marketing Manager to lead digital marketing initiatives across iconic hotels. This role offers the opportunity to develop yearly digital plans, execute innovative marketing activities, and analyze performance metrics. The ideal candidate will have a strong background in E-Commerce and Digital Marketing, with a passion for driving growth and enhancing customer experiences. Join a diverse and inclusive team where your contributions will be valued and rewarded, and take your career to new heights in the hospitality sector.

Benefits

Discounted Heartist rates

Opportunities to grow and travel

Access to continuous learning

Work with leading revenue management platforms

Qualifications

• 5+ years of experience in E-Commerce/Digital Marketing in hospitality or retail.
• Strong understanding of current digital marketing strategies and best practices.

Responsibilities

• Develop and execute digital marketing strategies for hotels.
• Analyze web performance and measure campaign ROI and KPIs.

Skills

E-Commerce/Digital Marketing

SEO/SEA

Email Marketing

Social Media Management

Analytical Skills

Customer Relationship Management

Education

Degree in Hospitality Management

Degree in Marketing & Communications

Tools

IDeaS

Job description

Company Description

At Accor, we believe that hospitality is a work of heart. We understand that individual passion and a shared sense of accomplishment create a more rewarding experience for our guests. We foster a diverse and inclusive workplace that values every team member's contribution. Our commitments include business ethics, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers numerous opportunities for career growth and professional development worldwide.

Join a team where you can be authentic, grow, create your path, work with purpose, and feel valued.

This senior role offers the scope for significant impact and growth for an ambitious candidate. Consider making it your next move.

Job Description

We seek a strategic and ambitious senior leader to shape the future of digital marketing across our iconic hotels.

As Cluster Digital Marketing Manager, you will:

1. Develop the digital yearly plan and budget for hotels across direct and indirect channels.
2. Contribute to hotel strategy, working closely with stakeholders from Marketing, Sales, Revenue, PR, and F&B.
3. Create quarterly and yearly e-commerce and digital marketing plans covering all digital channels.
4. Plan and execute digital marketing activities, including SEO/SEA, email marketing, social media, display ads, Metasearch, and influencer collaborations.
5. Report and analyze web performance for direct and indirect channels.
6. Measure campaign performance against ROI and KPIs.
7. Ensure hotel presence on key social platforms and oversee social content production.
8. Manage CRM and email marketing using third-party tools for rooms, F&B, and outlets, aligning with strategy and guidelines.
9. Monitor and support rate parity across distribution channels with the Revenue team.
10. Manage online reputation for hotels.
11. Regularly review competitors and maintain content and offer competitiveness.
12. Identify trends and insights to optimize spending and performance.
13. Brainstorm innovative growth strategies.
14. Evaluate customer experience across channels using strong analytical skills.
15. Promote visibility and usage of the Accor App across hotels.
16. Collaborate with agencies and vendors.
17. Evaluate emerging technologies and lead adoption where appropriate.

Qualifications

1. Minimum 5 years of experience in E-Commerce/Digital Marketing in hospitality or retail.
2. Degree in Hospitality Management or Marketing & Communications.
3. Excellent command of English, both verbal and written.
4. Strong understanding of current digital marketing strategies and best practices.
5. Excellent presentation and customer relationship skills.
6. Energetic, passionate, and innovative in approach.

Additional Information

1. Enjoy discounted Heartist rates across our global network.
2. Opportunities to grow and travel across more than 110 countries and 45 hotel brands.
3. Access to continuous learning, including Accor’s Revenue Management Academy certification.
4. Work with leading revenue management platforms like IDeaS.