Merchandising Unit Manager

Americana Foods - National Food Company; Jeddah; On-site; SAR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic merchandising professional to enhance product visibility in stores. The role involves developing and executing merchandising strategies, analyzing sales trends, and coordinating with various teams to ensure optimal product placement. With over 5 years of experience in the consumer products sector, you'll leverage your skills to drive sales and improve customer engagement. Join a forward-thinking company that values innovation and teamwork, and make a significant impact on their market presence in Jeddah.

Qualifications

• 5+ years of experience in consumer products or packaged goods sector.
• Bachelor’s degree in business administration preferred.

Responsibilities

• Develop and implement merchandising strategies to maximize product visibility.
• Analyze sales figures and market trends to anticipate product needs.
• Coordinate with marketing and sales teams for effective in-store execution.

Skills

Merchandising Strategy Development

Sales Analysis

Market Trend Analysis

Customer Engagement

Team Coordination

Education

Bachelor's Degree in Business Administration

Job description

JOB PURPOSE:

Ensure superior presence of Americana products in the assigned stores according to the company’s distribution, promotions and pricing plans strategies.

KEY ACCOUNTABILITIES:

Operational

• Develop merchandising strategy and in-store programs that balance customers’ expectations and the company’s objectives
• Implement and monitor results of in-store and merchandising activities in coordination with merchandisers (internal or external)
• Monitor competitor merchandising activities, in-store trends and related development and identify potential impact on Americana’s sales
• Analyse sales figures, customers reactions and market trends to anticipate product needs and plan product ranges / stock
• Identify and recommend prominent display opportunities / locations in coordination with the Trade Marketing team
• Develop weekly working plan for merchandisers and accompany merchandisers on their routes as per requirements
• Manage storage and distribution of all P.O.S. materials and other merchandising and sampling aids with proper records
• Consult with store managers, buyers, sales associates, or warehouse staff to determine the appropriate placement of displays or products
• Maximise customer interest and sales levels by displaying products appropriately
• Develop in coordination with the supervisors the ideas or plans for merchandise displays
• Implement planogram within the agreed space for stores, and maintain store shelves and inventory in compliance of BDAs
• Monitor product shelf life / near expiry products / damaged goods and initiate physical return of the product to the warehouse after seeking due approvals from Sales Director (in-line with BDA)
• Follow up on or set up products in-store space using colors, lights, pictures, or other accessories to display the product
• Follow up on installing booths, exhibits, displays, carpets, or drapes, as guided by the floor plan of building or specifications
• Monitor stock movement and consider markdowns, promotions, price changes, clear outs
• Co-ordinate with marketing managers and area sales manager concerning all in-store and related activities that will impact product performance
• Develop and conduct merchandising seminars to sales teams whenever required

Reporting

• Conduct surveys on pricing, competition and provide inputs to sales and trade marketing teams
• Prepare reports on point of sale trend, market share, store coverage, in-store execution as well as assortment and promotion performance
• Support Modern Trade team on opportunities, shelf planning, planogram, etc. by sharing reports and insights

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Academic and professional qualifications:

• Bachelor’s degree in business administration from a reputed University; specialization in Marketing and Sales Management would be preferred

Experience:

• 5+ years of experience, preferably in consumer products / packaged goods sector

Location:

Jeddah. 1st Industrial City.