Marketing Manager KSA

Marketing Manager

Role and Responsibilities

Mission:
Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in visual communications

The Marketing Manager is responsible for driving the success of all company services & brand promise in the marketplace. This person will:
• Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service
• offerings in our markets
• Develop and deliver appropriate field sales enablement tools
• Develop, establish and maintain marketing strategies to meet organizational objectives.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

Responsibilities:

Marketing
• Articulate USPs of all assets and service offerings, key benefits and messages for use for marketing purposes
• Effectively manage social media with proper content quality and frequency and client/segment relevancy
• Work with Education team to cultivate relevant benefits for school offering; identify value proposition and work with team to create appropriate marketing collateral
• Create compelling marketing campaigns using omnichannel strategies
• Drive campaign management for enrolment acquisition programs across multiple channels
• Create content for corporate/school marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Internal reporting and other duties as assigned
• Lead Generation & Enrolments Enablement
• Create effective, compelling positioning, messaging, and conversion tools that are understood and used across all social media platforms
• Stays abreast of market trends to drive topics for parent webinars and/or master classes or influencer campaigns
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive growth and attain targets
• Have a very elaborate knowledge of the KSA market profiles and effective mediums to expand reach for students base and influence parents decisions

Project management
• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
• Establish and articulate project scope, strategy and objectives to internal stakeholders, design team, assigned agencies and key leadership
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to relevant teams and provides input to senior leadership
• Conduct various interviews, including focus groups and post-engagement parents interviews/surveys to identify trends and make recommendations to senior leadership
• Conduct marketing surveys on current and new service concepts to influence offering relevancy to the KSA market

Required Skills / Special Qualifications
• Creative thinker, excellent listener and communicator
• 2-4 years of professional marketing experience. Experience in Education related industries is desired.
• Prior experience working with sophisticated direct mail programs, direct marketing agencies, and marketing enabling software and systems: Zoho CRM, MailChimp, Canva, Zapier, Google console, Google Analytics, SEM Rush, Marketo, Hootsuite, expert-level proficiency with Microsoft Word, PowerPoint, and Excel
• Familiarity with agencies specializing in marketing intelligence or analytics and education services is a plus.
• Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail as well as all social media channels.
• Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
• Strong communication and presentation skills
• Ability to communicate with all levels of an organization comfortably.
• Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
• Experience working closely with or at KSA based creative marketing agencies is a strong plus