Senior Marketing Manager- Interior Design Field

Premier Services and Recruitment; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading company in the interior design field is seeking a Senior Marketing Manager to develop and execute comprehensive marketing strategies. The role involves overseeing both digital and traditional marketing efforts to enhance brand visibility and drive sales. The ideal candidate will have proven experience in marketing management, particularly in the furniture or design industry, and possess strong analytical skills to interpret data for decision-making.

Qualifications

• Proven experience in marketing management, preferably in furniture or design industry.
• Strong knowledge of digital and traditional marketing strategies and tools.

Responsibilities

• Develop and implement a comprehensive marketing strategy that aligns with business objectives.
• Enhance brand visibility and reputation through consistent messaging.
• Establish KPIs to measure marketing success.

Skills

Reputation

Content Marketing

Brand Management

Customer Engagement

Analytical Skills

Market Research

Digital Marketing

Strategic Planning

Team Leadership

Education

Bachelor's degree in Marketing

Master's degree

Job description

Senior Marketing Manager - Interior Design Field

Job Description:

The Marketing Manager will oversee all marketing activities within the company, developing and executing comprehensive marketing strategies that enhance brand visibility, drive sales, and improve customer engagement. This role encompasses digital marketing, traditional marketing, and overall process enhancement to ensure the effectiveness and integration of all marketing efforts.

Key Responsibilities:

1. Strategic Planning:
   • Develop and implement a comprehensive marketing strategy that aligns with business objectives.
   • Conduct market research to identify trends, customer needs, and the competitive landscape.
2. Brand Management:
   • Enhance brand visibility and reputation through consistent messaging and branding across all channels.
   • Monitor brand performance and adjust strategies accordingly.
   • Oversee digital marketing efforts, including social media, email marketing, and content marketing.
   • Analyze digital marketing metrics and optimize campaigns for better performance.
3. Traditional Marketing:
   • Plan and execute traditional marketing initiatives, such as print advertising, catalogues, events, and public relations.
   • Manage budgets for both digital and traditional marketing activities.
4. Process Enhancement:
   • Streamline marketing processes to improve efficiency and effectiveness.
   • Implement best practices and tools for project management and campaign tracking.
   • Collaborate with sales, product development, and customer service teams to ensure cohesive strategies.
   • Manage relationships with external agencies and vendors.
   • Supervise and mentor the marketing team, fostering professional development and a collaborative environment.
5. Performance Tracking:
   • Establish KPIs to measure marketing success.
   • Prepare and present regular reports on marketing performance to senior management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Proven experience in marketing management, preferably in furniture or design industry.
• Strong knowledge of digital and traditional marketing strategies and tools.
• Excellent analytical skills with the ability to interpret data for decision-making.

Required Skills:

Reputation, Messaging, Content Marketing, Brand Management, Furniture, Customer Engagement, Print, Branding, Email Marketing, Templates, Marketing Management, Strategy, Analytical Skills, Public Relations, Product Development, Metrics, Team Leadership, Market Research, Advertising Campaigns, Digital Marketing, Strategic Planning, Integration Strategy, Social Media, Vendors, Administration, Research, Email, Project Management, Planning, Customer Service, Design, Marketing Leadership, Business Sales Management