Digital Marketing Specialist - Nutrition Division

Abbott Healthcare Pt Ltd; Jeddah; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading healthcare company is seeking a Digital Marketing Specialist for their Nutrition Division in Jeddah. The role involves crafting digital strategies, managing digital channels, and overseeing content development. The ideal candidate will have a Bachelor's degree in Marketing and experience in digital marketing across various platforms. This position is crucial for enhancing the brand's digital presence and engagement with consumers.

Qualifications

• Experience in digital marketing across multiple channels.
• Strong expertise with digital analytics tools.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage and optimize digital presence including social media and e-commerce.
• Oversee content development for online and offline channels.

Skills

Digital Marketing

Digital Analytics

Content Development

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe Analytics

DoubleClick

Job description

# Digital Marketing Specialist - Nutrition Division

Location: Saudi Arabia - Jeddah

Category: Business Support

JOB DESCRIPTION

Job Description

• Digital Strategy Development: Crafting and implementing a comprehensive digital marketing strategy aligned with Abbott’s overall business goals and brand vision. Conducting market research, competitor analysis, and customer insights to identify opportunities for digital engagement.
• Digital Channel Management: Overseeing the management and optimization of Abbott’s digital presence, including the corporate website, social media channels, email marketing, and e-commerce. Monitoring and analyzing the performance of digital campaigns and channels, using data-driven insights to improve efforts.
• Content Development and Oversight: Oversee the end-to-end execution of content for online and offline channels, ensuring messaging aligns with Abbott’s brand guidelines and regulatory requirements. Collaborate with creative agencies to produce high-quality content that resonates with consumers and drives engagement, conversion, and loyalty.
• Cross-Functional Collaboration: Coordinate with cross-functional teams to ensure consistent brand messaging and integrated marketing campaigns across all channels. Provide regular reports to management on campaign performance and impact.

Required Qualifications

• Bachelor's degree in Marketing or a related field
• Experience in digital marketing across multiple channels
• High digital literacy and systems-thinking approach to digital integration into strategy
• Strong expertise with digital analytics tools (DoubleClick, Google Analytics, Adobe Analytics, etc.) and social media management tools

Job ID: 31104293

Location: Saudi Arabia - Jeddah

Division: ANI International Nutrition

Travel: Not specified