Food Service Manager

General Mills, Inc.; Jeddah; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading company in the food industry is seeking a Food Service Manager in Jeddah, Saudi Arabia. This role focuses on managing foodservice distributors and expanding key accounts across the HORECA and Bakery channels. The ideal candidate will have a strong background in foodservice sales, excellent negotiation skills, and fluency in Arabic and English. Join a dynamic team dedicated to innovation and growth in the food sector.

Qualifications

• 5+ years of foodservice sales experience in Saudi Arabia.
• Proven expertise in HORECA and Bakery channels.

Responsibilities

• Lead and optimize relationships with foodservice distributors.
• Achieve and exceed sales targets and develop sales plans.
• Conduct market analysis and provide data-driven insights.

Skills

Distributor Management

Sales

Negotiation

Analytical Skills

Problem Solving

Fluency in Arabic

Fluency in English

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Tools

CRM

Sales Management Tools

Job description

Job Description

Constantly looking for better ways to nourish the world, General Mills has been operating in the Middle East for almost 20 years. Managing businesses in more than 20 countries, we offer trusted, quality brands and exceptional opportunities for those with the entrepreneurial spirit, initiative, and cultural awareness to excel. We have been innovating in significant ways, not just in our brands and products, but also in adapting to the communities we serve. We prioritize employee engagement and foster a workplace that enables learning anytime, anywhere. Some of our big brands include Betty Crocker, Nature Valley, Green Giant, Old El Paso, and Häagen-Dazs.

Food Service Manager, KSA

Location: Jeddah, Saudi Arabia

Company Overview:

General Mills is a global CPG leader with over 150 years of heritage. Our portfolio features iconic brands like Häagen-Dazs, Nature Valley, Old El Paso, Pillsbury, Betty Crocker, and Gold Medal. We aim to make food the world loves and to be a force for good—creating a workplace that encourages learning, exploring new perspectives, and reimagining possibilities. We seek bold thinkers with big hearts who challenge each other, grow together, and drive innovation.

Purpose

We are seeking a highly skilled and results-driven Food Service Manager to lead and drive business growth in Saudi Arabia. This role involves managing foodservice distributors, handling the Bakery Ingredients, Frozen (Ice Cream, Frozen Vegetables), and Snacks Brands portfolio, and expanding key accounts across the HORECA and Bakery channels.

Responsibilities

1. Distributor Management: Lead and optimize relationships with foodservice distributors, focusing on sales strategies, pricing, promotions, inventory management, and performance analysis. Expand distribution through joint business planning and strategic initiatives.
2. Key Account & Channel Development: Build strong relationships with key HORECA and Bakery operators, secure new accounts, negotiate contracts, and drive menu placement and product solutions.
3. Sales & Business Development: Achieve and exceed sales targets, develop and execute sales plans, identify growth opportunities, and collaborate on new product launches and marketing campaigns.
4. Market & Competitive Intelligence: Conduct market analysis, provide data-driven insights, and stay updated on industry trends and regulations.
5. Cross-Functional Collaboration: Collaborate effectively with supply chain, finance, and marketing teams, providing regular reports and forecasts to senior management.

Qualifications, Experience, Knowledge

• 5+ years of successful foodservice sales experience in Saudi Arabia, demonstrating strong distributor and key account management skills.
• Proven expertise in the HORECA and Bakery channels, managing a diverse portfolio including Bakery Ingredients, Frozen (Ice Cream, Frozen Vegetables), and Snacks.
• Ability to negotiate contracts, develop pricing models, and drive revenue growth through key account management.
• Strong analytical and problem-solving skills with a data-driven approach.
• Fluency in Arabic and English (written and spoken).
• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Experience with CRM and sales management tools is preferred.

Company Overview

We exist to make food the world loves. Our company is a place that prioritizes being a force for good, expanding learning, exploring new perspectives, and reimagining possibilities every day. We seek people who want to bring their best—bold thinkers with big hearts who challenge one another and grow together. Becoming the undisputed leader in food requires surrounding ourselves with people hungry for what's next.