Marketing Manager

Informa Group Limited; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An innovative company in the events sector is seeking a Marketing Manager to drive marketing strategies and achieve commercial objectives. In this dynamic role, you will manage inbound and outbound campaigns, collaborate with agencies, and utilize analytics tools to enhance performance. Join a team that values creativity and offers opportunities for personal and professional growth. With a focus on impactful projects and a commitment to excellence, this position is perfect for someone eager to make a significant contribution in a fast-paced environment.

Benefits

Medical insurance for individual and family

25 days annual leave

Remote working on Sundays

Work from anywhere for 1 month annually

School fees contribution, SAR 40,000 per child per year

Wellbeing benefits

Family visa costs

Annual flight allowance

Qualifications

• 5+ years of experience as a Marketing Manager.
• Strong understanding of digital marketing and data analytics tools.

Responsibilities

• Manage marketing strategies and optimize campaigns for revenue targets.
• Analyze campaign performance and recommend adjustments based on insights.

Skills

Digital Marketing

PPC

SEO

Data Analytics

Communication Skills

Education

Bachelor’s Degree

Tools

Adobe Analytics

Eloqua

Adobe Target

MS Office

Job description

# Marketing Manager

Full-time

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia, focusing on SQM, Attendance, Colleagues, and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations at the apex of Saudi’s B2B and B2C large-scale events scene. Our partners support the expansion of live events in the Kingdom and are also the partner of choice for brands like Apple, Amazon, and Alibaba.

Be part of something BIG! Building on the success of record-breaking tech events, Tahaluf is making a significant impact on the global events sector. We bring iconic brands to Saudi Arabia, including a record-breaking debut Saudi edition of a major tech event and an award-winning cybersecurity event.

Join our ambitious, highly committed team, ready to push boundaries and disrupt the status quo. Be prepared to take on large-scale projects from day one, supported by a leadership team that encourages your development and offers new opportunities.

Job Description

We are Tahaluf, launching award-winning brands and scaling faster than any event organiser in history. We invite you to:

• Work within a highly dynamic, start-up-like environment
• Be part of building a business launching new products and events at scale
• Accelerate your career and make a real impact

The Marketing Manager is responsible for designing and delivering key aspects of the marketing strategy to achieve commercial objectives and revenue targets. This involves brand management, customer segmentation, data analytics, campaign planning, and multi-channel optimisation.

KEY RESPONSIBILITIES

• Ownership and management of marketing strategies, including planning, implementation, and optimisation of inbound and outbound campaigns. Regular reporting on KPIs, online traffic, leads, and conversions.
• Understanding visitor and exhibitor digital behaviour through testing and reporting, utilising tools like Adobe Analytics and Google Analytics to identify issues and opportunities.
• Setting new KPI targets and benchmarking campaign performance.
• Collaborating with agencies on paid campaigns, measuring and optimising paid marketing efforts.
• Developing innovative SEO strategies and organic search growth plans tailored to different international markets.
• Creating high-quality content with content marketing teams, managing organic search performance, and setting goals based on traffic and conversions.
• Designing and implementing testing and optimisation strategies, including A/B testing, landing pages, and CTAs.

Leadership

• Work with the marketing team to ensure successful campaign delivery aligned with KPIs and strategic goals.
• Manage digital marketing staff, providing guidance and feedback to ensure effective campaign execution.

Analysis & Insight

• Monitor campaign performance, produce reports, and recommend adjustments based on data insights.
• Share insights with the team and senior management to drive revenue and explore new opportunities.

Planning & Campaign Management

• Coordinate marketing campaigns to meet objectives like visitor attendance and exhibitor acquisition.
• Ensure adherence to operational plans and deadlines, and assist with budget development and tracking.

Marketing Execution

• Identify target audiences and develop personas, value propositions, and messaging strategies.
• Ensure timely, relevant communication across digital channels, optimised for each platform.

Qualifications

• Minimum 5 years’ experience as a Marketing Manager
• Bachelor’s Degree or equivalent
• Strong understanding of digital marketing, PPC, SEO, and data analytics tools like Eloqua, Adobe Analytics, and Adobe Target
• Excellent communication skills in English and Arabic
• Proficiency in MS Office, adaptable to new technologies

Desirable Skills

• Experience with marketing automation, CMS platforms, social media management tools, and marketing analytics platforms
• Event marketing experience and formal higher education in marketing

Additional Information

What you will get

Core Benefits:

• Medical insurance for individual and family
• 25 days annual leave
• Remote working on Sundays
• Work from anywhere for 1 month annually
• School fees contribution, SAR 40,000 per child per year (up to 3 children)
• Wellbeing benefits
• Family visa costs (up to 3 children)
• Annual flight allowance