Digital Marketing Analyst

Saudi Aramco (ASC); Saudi Arabia; On-site; SAR 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Analyst to enhance its digital presence. This role involves leveraging data analysis to optimize marketing campaigns across social media and websites. The successful candidate will perform in-depth performance analysis, identify trends, and provide actionable insights to improve engagement and conversion rates. With a commitment to innovation and excellence, this organization offers a dynamic working environment where your contributions will make a significant impact on the company's digital strategy and overall success.

Qualifications

• 3+ years of experience in digital marketing with a focus on analytics.
• Proficient in using data analysis to inform digital strategies.

Responsibilities

• Analyze social media and website performance metrics.
• Provide actionable insights to optimize digital marketing campaigns.

Skills

Data Analysis

Digital Marketing

Social Media Analytics

Audience Segmentation

Campaign Performance Reporting

Search Engine Optimization

Problem-Solving Skills

Education

Bachelor's degree in Digital Marketing

Bachelor's degree in Data Analytics

Bachelor's degree in Business Administration

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Data Visualization Software

Job description

Aramco energizes the world economy.

Aramco occupies a special position in the global energy industry. We are one of the world's largest producers of hydrocarbon energy and chemicals, with among the lowest Upstream carbon intensities of any major producer.

With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco's value to society.

Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a generations' spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom's vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply.

We are one of the most profitable companies in the world, as well as amongst the top five global companies by market capitalization.

Overview

We are seeking a Digital Marketing Analyst to join the Channel Management Division.

The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications.

As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.

Responsibilities

As a successful candidate you will be required to perform the following:

• Provide in-depth analysis of social media campaign and website performance
• Identifying trends and opportunities for optimization.
• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.
• Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies.
• Increasing a website's visibility in search engines to drive organic and paid traffic.
• Analyzing performance metrics, and staying up to date with search engine algorithm changes.
• Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

Education & Experience Requirements

As a successful candidate you will hold a:

• Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
• Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
• Understanding of analytics tools, social media and website insights platforms, and data visualization software.
• Proficiency in using data to inform digital strategies is a requirement.
• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
• Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
• Familiarity with digital advertising platforms, such as: Meta Ads Manager or LinkedIn Campaign Manager is also necessary.
• Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.

Working environment

Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.

At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world's biggest technical, logistical and environmental challenges, we invest heavily in talent development.

We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs - one of the largest in the world.