Marketing Manager

Tahaluf; Saudi Arabia; On-site; SAR 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative company that is revolutionizing the events industry in Saudi Arabia. As a Marketing Manager, you will play a crucial role in shaping marketing strategies that drive attendance and revenue for large-scale events. This role offers the opportunity to work on exciting campaigns, collaborate with top-tier partners, and make a significant impact in a fast-paced environment. With a focus on personal development and a supportive leadership team, you'll have the chance to elevate your career while contributing to groundbreaking projects that redefine the events landscape.

Benefits

Medical insurance for individual and family

25 days annual leave

Remote working on Sundays

One month of remote work per year

School fees contribution

Wellbeing benefits

Annual flight allowance for expats

Relocation packages available

Qualifications

• Minimum 5 years experience in digital marketing roles.
• Strong communication skills in English and Arabic.
• Proven track record of hitting digital KPIs.

Responsibilities

• Own and optimize marketing strategies for campaigns.
• Analyze campaign performance and recommend improvements.
• Manage digital marketers and ensure effective delivery.

Skills

Digital Marketing

PPC

SEO

Data Analytics

Campaign Management

Copywriting

Communication

Education

Bachelor's Degree in Marketing or Business

Tools

Adobe Analytics

Google Analytics

Eloqua

MS Office

Job description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon, and Alibaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition, and the award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf; we are offering you the chance to:

1. Work within a highly dynamic business with the energy and style of a start-up.
2. Be part of building a business that is launching new products and events at scale.
3. Grab an opportunity to accelerate your career and make a real impact.

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. This is achieved through the delivery of the brand, accurate customer segmentation, data analytics, campaign planning, and multi-channel optimisation.

Key Responsibilities

• Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
• Deliver on strategic KPIs by driving online traffic, leads, and conversions, with regular result updates.
• Understand visitor and exhibitor digital behaviour through testing and reporting on channel and campaign performance, using tools like Adobe Analytics and Google Analytics.
• Set new KPI targets to measure and elevate digital marketing campaign performance.
• Develop paid campaigns in collaboration with supporting agencies.
• Measure and optimise paid marketing using dashboards and analytics reports.
• Identify evolving SEO practices and collaborate on new digital campaigns.
• Develop organic search growth strategies tailored to different markets.
• Collaborate with content marketing teams to create high-quality content.
• Manage and improve organic search engine performance.
• Design and implement testing and optimisation strategies, including A/B testing.

Leadership

• Work with the marketing team to ensure successful campaign delivery aligned with KPIs and strategies.
• Manage digital marketers to implement campaign strategies effectively.
• Provide guidance and inspiration to team members.

Analysis & Insight

• Monitor campaign performance and produce reports.
• Recommend changes based on data insights.
• Identify trends and optimise spend and performance accordingly.
• Share insights with the wider team and senior management.

Planning & Campaign Management

• Plan marketing campaigns to meet objectives like attendance and exhibitor acquisition.
• Ensure adherence to operational plans and deadlines.
• Assist in developing marketing budgets and keep digital budget trackers updated.

Marketing Execution

• Identify target audiences and key segments.
• Develop personas, value propositions, and messaging strategies.
• Ensure timely, relevant communications across digital channels, optimised per channel.
• Possess significant experience in digital marketing roles, including tools like Eloqua, Adobe Analytics, and Adobe Target.
• Have an analytical mindset, with experience in web and email A/B testing, PPC, and SEO.
• Be a strong communicator, capable of managing multiple projects under deadlines.
• Demonstrate a passion for digital marketing and the ability to work independently and collaboratively.
• Proven track record of hitting digital KPIs.

Qualifications

• Minimum of 5 years experience as a Marketing Manager.
• Bachelor's Degree or equivalent experience.

Background, Skills & Experience

• Deep understanding of digital marketing, including PPC, SEO, and online advertising.
• Experience with database growth, segmentation, and targeting.
• Ability to build relationships with partners and stakeholders.
• Strong copywriting skills and experience working with design and print suppliers.
• Ability to work under pressure and meet deadlines.
• Excellent communication skills in English and Arabic.
• Proficiency in MS Office and technology solutions.

Desirable

• Experience with marketing automation tools like Eloqua.
• Experience with CMS platforms and social media management tools.
• Knowledge of marketing analytics platforms.
• Higher education qualifications in business or marketing.
• Experience in event marketing.

Additional Information

What you will get

Core Benefits:

• Medical insurance for individual and family.
• 25 days annual leave.
• Remote working on Sundays.
• One month of remote work per year.
• School fees contribution (up to 40,000 SAR per child, max three children).
• Wellbeing benefits and family visa costs.
• Annual flight allowance for expats.

Relocation Packages

• International and local packages available, including flights, accommodation, and allowances.

We value diversity and are committed to an inclusive environment. We welcome applicants from all backgrounds and provide support for candidates with disabilities.