General Sales Manager

The Bridge Associates; Saudi Arabia; On-site; SAR 100,000 - 200,000; Full time

Job summary

An established industry player is looking for a strategic General Manager for Sales & Distribution to spearhead national operations. This role demands a seasoned professional with over 15 years in FMCG sales, capable of driving revenue growth across diverse channels. The ideal candidate will lead regional teams, oversee logistics, and utilize data-driven insights for effective decision-making. If you possess a strong commercial acumen and a passion for market development, this opportunity offers a chance to make a significant impact in a dynamic environment.

Qualifications

• 15+ years in FMCG Sales & Distribution with 5 years in leadership.
• Strong commercial acumen and operational understanding of logistics.

Responsibilities

• Develop and implement annual sales plans aligned with business goals.
• Oversee distribution operations ensuring high service levels.
• Expand footprint in underpenetrated markets and launch new products.

Skills

Commercial Acumen

Logistics Management

Team Management

Analytical Skills

Negotiation Skills

Communication Skills

ERP/CRM Tools

Education

MBA in Sales/Marketing

Tools

ERP Systems

CRM Systems

Job description

We are seeking an experienced and strategic General Manager Sales & Distribution to lead our national sales and distribution operations. The ideal candidate will have a strong background in FMCG sales, a deep understanding of modern and traditional trade, and hands-on experience with logistics and supply chain functions to ensure efficient product delivery and market penetration.

Key Responsibilities:

Sales Leadership:

• Develop and implement annual sales plans in alignment with business goals.
• Drive revenue growth across GT, MT, e-commerce, and institutional channels.
• Lead and mentor regional sales teams to achieve volume and value targets.
• Manage P&L for the sales function.

Distribution & Logistics:

• Oversee end-to-end distribution operations ensuring high service levels and cost efficiency.
• Collaborate with supply chain and warehouse teams to ensure optimal inventory levels and dispatch planning.
• Strengthen last-mile delivery and distribution network across geographies.
• Implement and monitor distributor performance metrics and service agreements.

Market Development:

• Expand footprint in underpenetrated markets.
• Launch new products and drive market activation plans.
• Build strong trade and channel partnerships.

Data-Driven Decision Making:

• Leverage sales data and insights for forecasting, territory planning, and resource allocation.
• Monitor key KPIs including secondary sales, coverage, productivity, and fill rates.

Desired Profile:

• Experience: 15+ years in FMCG Sales & Distribution with at least 5 years in a leadership role.
• Qualification: MBA in Sales/Marketing or related field preferred.
• Skills:
• Strong commercial acumen and operational understanding of logistics
• Proven ability to manage large teams and multiple stakeholders
• Excellent analytical, negotiation, and communication skills
• Familiarity with ERP/CRM tools and modern sales reporting systems