Consumer Experience & Insights Manager

Nestle; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Consumer Experience & Insights Manager in Jeddah. This role involves analyzing consumer data, developing strategies for customer engagement, and managing initiatives to enhance the consumer journey. The ideal candidate will have extensive experience in brand management and data analysis, along with a strong background in the FMCG industry.

Benefits

Free coffee machine + Monthly Nespresso credit

Exclusive employee discounts

Excellent training and development programs

Growth opportunities

Free unlimited coffee during shifts

Qualifications

• Minimum of 8 years' experience as a Product or Brand Manager.
• Strong business acumen and experience with data analysis tools.
• Experience within FMCG brands is preferred.

Responsibilities

• Collect, analyze, and translate data to support decision-making.
• Develop and implement consumer journey strategies.
• Drive business results through tactical and operational decisions.

Skills

Data Analysis

CRM

Business Development

Market Insights

Consumer Insights

Project Management

Education

University degree in quantitative marketing, business, mathematics, statistics, or econometrics

Tools

SPSS

SAS

Cognos

SQL

Job description

Consumer Experience & Insights Manager Nestle

Why choose us:

• Free coffee machine + Monthly Nespresso credit
• Exclusive employee discounts
• Excellent training and development programs
• Growth opportunities
• Free unlimited coffee during shifts
• And more!

Position Summary:

• Collect, analyze, and translate data on customers, consumers, prospects, market, and competition (both B2C and B2B) to support decision-making across the organization.
• Develop and implement the consumer journey strategy, including brand positioning across all touchpoints, and ensure execution across channels and CC&S, collaborating closely with the organization to align on an omnichannel customer experience vision.
• Continuously enhance the consumer experience from acquisition to onboarding and retention to improve customer satisfaction and business outcomes.

A Day in the Life:

• Develop and execute the consumer journey strategy aligned with global frameworks.
• Leverage internal and external data, insights, and recommendations.
• Define activation, onboarding, and loyalty strategies for B2C.
• Formulate B2B consumer journey strategies and CRM plans, collaborating with B2B teams.
• Contribute to marketing strategies to optimize channel performance within the consumer journey.
• Support CC&S strategy by leveraging consumer insights and prioritizing new initiatives.
• Analyze and design omni-channel consumer experiences based on feedback and data, ensuring consistency across touchpoints.

Management Responsibilities:

• Drive business results through tactical and operational decisions, building a sustainable department.
• Identify and lead initiatives to achieve business goals.
• Support the Marketing Manager with investments and decisions in the OP process for CAPEX and OPEX.

People & Performance Management:

• Attract, retain, and develop talent through coaching and learning activities.
• Build a collaborative team aligned with shared goals and purpose.
• Set and monitor individual performance goals using the PDP methodology.

Qualifications:

• University degree in quantitative marketing, business, mathematics, statistics, or econometrics.
• Minimum of 8 years' experience as a Product or Brand Manager, with extensive CRM, business development, or commercial offer experience.
• Strong business acumen.
• Experience with market insights, consumer insights, and data analysis tools (SPSS/SAS, Cognos, SQL).
• Experience in direct-to-consumer communication and CRM programs is a plus.
• Experience within FMCG brands.
• Project management skills for complex projects and managing external agencies.

Industry & Department:

• FMCG, Foods, Beverages
• Helpdesk, Customer Service, Telecalling

Keywords: Consumer Experience & Insights Manager

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