Senior PR Executive-KSA
Action Global Communications, an independent communications agency spanning three continents, is looking for a result-driven, committed, and enthusiastic Senior PR Executive, for our office in Riyadh, KSA.
The ideal candidate will support the development and implementation of high-level corporate communication campaigns and should have a strong background in communication campaigns.
Role Description
- Support with co-ordination on all aspects of client communications, including but not limited to, administration, reporting, editorial, brainstorming to ensure work is accurate, on schedule, consistent and in adherence with client guidelines.
- Help to draft PR plans, proposals, strategies and ideas for existing and potential clients.
- Lead on researching, pitching, distributing and follow-up for media content such as press releases and features.
- Using good command of written English (and/or Arabic) and in consultation with client lead, proactively develop first draft of client content, including press releases and media alerts, and seek feedback from the team.
- Draft media pitches (English and /or Arabic), distribute content and lead on follow-ups in GCC media, managing ad hoc media requests and supplying background information and images to media upon request.
- Proactive media and social media influencer outreach and meeting with key (English and Arabic speaking journalists / influencers) to update team on editorial / online opportunities where multiple clients can be featured.
- Ensure all content (images, backgrounders, factsheets, editorial and market intel) and media lists are updated and saved on Action UAE server
- Lead in collating, analysing and evaluating media coverage with appropriate metrics including competitor news.
- Co-ordinate with suppliers for client events.
- Source and produce client quotations for photography, print, promotional items, ad space and other client purchase requirements.
- Attend client and media / influencer events, coordinating on-site requirements, client meetings, prepare contact reports, briefing notes.
- Monitor and absorb daily news cycles and agendas, competitor news, statistics and feedback to teams and clients (where applicable).
- Proactively gain an understanding and working knowledge of all core communications disciplines across Action UAE, including social / digital media, design and production with a focus on core PR, to provide a quality assurance check of project deliverables, assisting with the implementation of best practices and solutions across functions.
- Lead on researching material for client presentations and new business proposals and fully participate in brainstorming sessions.
Requirements:
- BA/MA degree in Marketing, Advertising, Communications or a related discipline.
- Minimum 2-3 years experience in an agency with working knowledge of multiple sectors, including retail and technology.
- Bilingual, with strong English language skills.
- Strong written Arabic editorial content skills.
- Knowledge of KSA industry and media landscapes.
- Strong media relations.
- Proactive and ability to work semi-autonomously and within a team.
- Experience in managing clients will be advantageous.
ONLY CANDIDATES THAT MEET THE ABOVE CRITERIA WILL BE CONTACTED
Note: Job descriptions are a guideline of staff responsibilities. Meeting or exceeding day-to-day responsibilities does not automatically merit a salary increase or promotion. Senior Management will review individual staff members annually based on performance and appraisals linked to (but not exclusively dictated by) job descriptions.