Senior Copywriter

Bikerz company; Jeddah; On-site; SAR 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a talented content creator to craft engaging written materials that resonate with motorcycle enthusiasts. This role involves creating compelling ad copy, managing website content, and developing informative blog posts that celebrate motorcycle culture. The ideal candidate will have a strong command of writing and editing, with an understanding of SEO principles to enhance online visibility. Join a dynamic team that values creativity and collaboration, where your contributions will help shape the voice of the community and drive engagement across multiple platforms. If you're passionate about storytelling and the motorcycle lifestyle, this opportunity is perfect for you.

Qualifications

• 1-3 years of experience in content creation, copywriting, or related roles.
• Proven ability to write compelling marketing copy for various platforms.
• Understanding of digital marketing principles and best practices.

Responsibilities

• Create compelling ad copy for online platforms like Meta Ads and Google Ads.
• Write engaging blog posts about motorcycle culture and community news.
• Develop email campaigns for member onboarding and event promotion.

Skills

Exceptional Writing Skills

Copywriting Expertise

Versatility

Creativity

Attention to Detail

Organizational Skills

Understanding of Marketing Principles

SEO Awareness

Collaboration

Fluency in Arabic and English

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in English

Tools

Content Management Systems (CMS)

Email Marketing Platforms

AI Tools (ChatGPT, Gemini, Jasper)

Job description

Responsibilities

• Advertising Copywriting: Create compelling ad copy for various online advertising platforms (e.g., Meta Ads, Google Ads, etc). This includes crafting attention-grabbing headlines, engaging body text, and clear calls to action tailored to target audiences and campaign objectives.
• Website Content Creation: Write clear, concise, and engaging copy for website pages, including landing pages, and website pages. Ensure website content is optimized for user experience and SEO best practices.
• Website Blog Management & Writing: Develop and write informative and engaging blog posts related to motorcycle culture, riding tips, community news, event highlights, and other topics relevant to the Bikerz Community. I'd like for you to maintain a content calendar and make sure blog updates are consistent.
• Email Marketing Content: Craft compelling email campaigns for member onboarding, event promotion, community updates, newsletters, and targeted marketing messages. Develop engaging subject lines and calls to action to drive opens, clicks, and conversions.
• Direct Messaging Content (WhatsApp/SMS): Develop concise and impactful messages for direct communication with members and potential members via WhatsApp and SMS. This includes event reminders, promotional offers, and important community announcements.
• Social Media Captions & Content Ideas: Develop engaging captions and content ideas to support social media posts across various platforms.
• Infographic Text & Headlines: Create the text elements for infographics and other visual content.
• Content Calendar Management: Assist in the development and maintenance of a content calendar to ensure timely and consistent content delivery across all channels.
• Brand Voice Consistency: Ensure all written content aligns with the Bikerz Community brand voice, tone, and style guidelines.
• SEO Optimization: Incorporate relevant keywords and SEO best practices into website content and blog posts to improve organic search visibility.
• Collaboration: Work closely with the Marketing Operations Manager, Media Buyer, and other team members to understand campaign objectives and target audiences.
• Proofreading & Editing: Ensure all written content is error-free, grammatically correct, and adheres to high-quality standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Excellent writing, editing, and proofreading skills with 1 a strong command of grammar and style.
• Proven ability to write compelling and persuasive marketing copy for various platforms.
• Understanding of digital marketing principles and best practices.
• Familiarity with SEO basics and keyword research.
• Ability to adapt writing style to different target audiences and channels.
• Creativity and a passion for storytelling.
• Understanding of the motorcycle culture and the interests of motorcycle enthusiasts (preferred).
• Familiarity with content management systems (CMS) and email marketing platforms (a plus).

Experience:

• Minimum of 1-3 years of experience in content creation, copywriting, or a related role.
• Experience using AI tools like (ChatGPT, Gemini, Jasper,.......), Be updated with All content creation AI tools.
• Portfolio showcasing a variety of written content, including ad copy, website content, blog posts, and emails.
• Experience writing for digital platforms and understanding their specific requirements.
• Experience with SEO writing techniques (preferred).
• Experience working within a marketing team (a plus)

Skills:

• Exceptional Writing Skills: Ability to craft clear, concise, engaging, and persuasive written content.
• Copywriting Expertise: Proven ability to write effective ad copy that drives results.
• Versatility: Ability to adapt writing style and tone for different platforms and audiences.
• Creativity: Ability to generate fresh and innovative content ideas.
• Attention to Detail: Meticulous in proofreading and ensuring accuracy.
• Organizational Skills: Ability to manage multiple projects and meet deadlines.
• Understanding of Marketing Principles: Knowledge of how content supports marketing objectives.
• SEO Awareness: Basic understanding of SEO principles and keyword integration.
• Collaboration: Ability to work effectively with other team members.
• Fluency in Arabic and English (Preferred): Given the location, proficiency in both languages can be highly beneficial for creating content that resonates with the local audience.