Marketing Specialist (ME)

Cider; Saudi Arabia; On-site; USD 30,000 - 50,000; Full time

Job summary

Cider, a rapidly growing fashion brand, is seeking a marketing professional to drive influencer marketing, PR management, and event planning in Saudi Arabia. The ideal candidate will have a Bachelor's degree, relevant experience in fashion marketing, and strong communication skills. Join a collaborative team and shape the brand's growth in a booming market with competitive salary and benefits.

Benefits

Competitive salary and benefits

Collaborative work environment

Opportunity to shape brand growth

Qualifications

• At least 1 year of experience in marketing, preferably in fashion or retail.
• Strong understanding of the Saudi Arabian market and consumer behavior.
• Proficiency in Arabic and English.

Responsibilities

• Identify and collaborate with local influencers for marketing campaigns.
• Develop and implement PR strategies to enhance brand image.
• Plan and execute brand-related events in Saudi Arabia.

Skills

Communication

Interpersonal skills

Project Management

Creative Thinking

Education

Bachelor's degree in Marketing, Communications, Business Administration

Tools

Digital Marketing Tools

Social Media Platforms

Job description

About Cider

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique Pick A Mood collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.

Responsibilities:

Influencer Marketing

• Identify and collaborate with relevant local influencers who align with our brand values and target audience.
• Develop influencer marketing campaigns that drive brand awareness, engagement, and sales.
• Manage seeding and paid influencer partnerships, contract negotiation, campaign execution, and performance tracking.
• Track and measure the effectiveness of influencer campaigns and provide insights for future strategies.

PR Management

• Develop and implement PR strategies to enhance the brand's image and reputation in Saudi Arabia.
• Build and maintain relationships with local media outlets and VIP to secure media coverage and positive press mentions.
• Organize and execute press releases, media events, and product launches to generate buzz and publicity.
• Monitor and analyze media coverage and public sentiment, and provide regular reports to the management team.

Event Planning

• Plan, organize, and execute brand-related events in Saudi Arabia, such as fashion shows, pop-up shops, and brand activations.
• Coordinate with internal teams, vendors, and partners to ensure the smooth running of events.
• Develop event budgets, timelines, and marketing materials to promote events and attract attendees.
• Evaluate the success of events and provide recommendations for improvement.

Partnership Management

• Identify potential brand partners, such as local retailers, designers, or other complementary brands, and develop partnership proposals.
• Negotiate and manage partnership agreements to ensure mutual benefits and successful collaborations.
• Collaborate with partners on joint marketing campaigns, co - branded products, or other initiatives to expand our brand reach and customer base.
• Monitor and evaluate the performance of partnerships and make adjustments as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least 1 year of experience in marketing, preferably in the fashion or retail industry.
• Strong understanding of the Saudi Arabian market, culture, and consumer behavior.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with various stakeholders.
• Proficiency in Arabic and English is essential.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and problem-solving abilities, with a passion for fashion and marketing.
• Familiarity with social media platforms and digital marketing tools.

Why Join Cider

• Opportunity to shape the brand's growth in a booming market.
• Collaborative, innovative, and fast-paced work environment.
• Competitive salary and benefits.
• Work with a global team of creative professionals.