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An established industry player is seeking a dynamic Customer Relationship Manager to enhance customer engagement and loyalty. This role involves implementing and managing CRM systems, analyzing customer data, and collaborating with various departments to drive marketing initiatives. The ideal candidate will have extensive experience in CRM software and a strong background in customer relationship management, particularly in a retail environment. Join this innovative firm to make a significant impact on customer satisfaction and retention through strategic insights and personalized campaigns.
The Customer Relationship Manager (CRM) is responsible for developing and executing strategies to enhance customer engagement, retention, and loyalty. This role involves the implementation, customization, and management of the CRM system, ensuring that customer interactions are effectively tracked and optimized. The CRM will collaborate with multiple departments to drive personalized marketing campaigns, analyze customer data for insights, and improve overall customer satisfaction
CRM Implementation & Management: Roll out CRM software implementation after customization, ensure smooth operation, and troubleshoot technical issues. Training & Support: Provide training and ongoing support to team members for effective CRM utilization. Customer Data Analysis & Segmentation: Analyze customer data to identify trends, develop segmentation strategies, and create personalized communication plans. Marketing & Sales Collaboration: Work with Buying, IT, and Marketing teams to execute targeted promotions, monitor customer behavior, and identify upselling opportunities. Customer Engagement & Retention: Drive customer loyalty through value-enhancing initiatives, update accounts, and keep customers informed about collections and special offers. Performance Monitoring & Reporting: Track CRM activities, measure business impact, forecast future trends, and benchmark against competitors strategies. Process Optimization & Automation: Enhance CRM workflows through automation, improving efficiency and reducing manual tasks.
QUALIFICATION & EXPERIENCE
Education: Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field. (Master's degree preferred).
Experience: 10+ years of experience in customer relationship management, preferably in a retail or hypermarket environment. Proven experience in CRM software implementation and management.
Expertise in CRM platforms, and analytics, with strong knowledge of market research techniques and competitive analysis.
Technical skill/soft skills