META Regional Marketing Manager - Global Busines Solutions - SMB Marketing

TikTok; Riyadh; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading company is seeking a skilled marketer to join their SMB team in Riyadh. The ideal candidate will drive advertiser adoption and revenue growth through innovative strategies and partnerships. Responsibilities include developing marketing campaigns, managing partnerships, and advocating for SMB customers. Proficiency in English and Arabic is essential, along with a strong background in B2B marketing.

Qualifications

• 5+ years in marketing or B2B strategic marketing.
• Strong familiarity with the META region's business landscape.
• Proficiency in English and Arabic.

Responsibilities

• Deliver SMB advertiser adoption and revenue growth through innovative strategies.
• Collaborate with Sales, Product, and Marketing teams.
• Manage third-party agencies for campaign execution.

Skills

Marketing

Strategic Thinking

Project Management

Communication

Analytical Skills

Education

Bachelor's Degree

Job description

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

The ideal candidate is a skilled marketer and a creative thinker with experience across the Middle East region, especially in Saudi Arabia. They should be a visionary strategist and a 'go-to-market' expert with experience in planning and executing multi-channel customer experiences, developing and presenting content, and managing strategic opportunities, campaigns, and partnerships.

Responsibilities:

1. Deliver SMB advertiser adoption and revenue growth through innovative strategies, education, strategic partnerships, and campaigns across the Middle East.
2. Collaborate with Sales, Product, and Marketing teams to identify regional SMB needs using data, campaigns, and content.
3. Drive new cash activations, revenue, and engagement through bespoke marketing campaigns working closely with cross-functional teams.
4. Develop and execute comprehensive SMB acquisition and growth plans, including strategic partnerships and campaigns in the META market.
5. Establish and nurture relationships with high-potential external SMB partners, managing the partnership lifecycle from opportunity identification to evaluation.
6. Identify and manage strategic SMB ecosystem partnerships, developing marketing programs for high-value SMBs in Saudi Arabia.
7. Create and implement compelling program narratives and sales materials for seasonal and ongoing campaigns, coordinating with relevant teams.
8. Design and oversee execution of bespoke marketing campaigns and engagement strategies, working with cross-functional partners.
9. Advocate for SMB customers internally, influencing teams to prioritize SMB needs and develop data-driven solutions.
10. Manage third-party agencies to ensure high-quality campaign creation and execution.
11. Share best practices and collaborate with regional and global teams to achieve full-funnel success.
12. Contribute insights to broader team initiatives, communicating strategies and timelines effectively.
13. Track, analyze, and optimize campaign and partnership performance across digital platforms.

Minimum Qualifications:

• 5+ years in marketing or B2B strategic marketing and partnerships, preferably in digital marketing and SMB sector.
• Strong familiarity with the META region's business landscape, especially Saudi Arabia.
• Experience in integrated marketing planning and on-ground event execution.
• Proficiency in English and Arabic, with excellent communication skills.
• Effective project and stakeholder management skills.

Preferred Qualifications:

• Background in strategic marketing within creative agencies or tech companies.
• Strong analytical skills with a data-driven approach.
• Excellent organizational and execution skills.
• Adaptability and problem-solving capabilities in fast-paced environments.
• Results-oriented with strong prioritization skills.