Marketing Officer

ALI BIN ALI; Riyadh; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading company in the Riyadh Region is seeking a Marketing Officer to enhance brand visibility and manage marketing activities. The role involves strategic planning, market research, and execution of integrated marketing campaigns across various channels. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to analyze market data for informed decision-making.

Qualifications

• Minimum of 3 years of experience in a similar role.
• Strong knowledge of marketing techniques and principles.

Responsibilities

• Manage marketing activities including research, planning, and execution.
• Conduct market research to understand consumer requirements and competition.
• Implement digital marketing plans aligned with the division's strategy.

Skills

Marketing Techniques

Data Analysis

Communication

Creativity

Organizational Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

MS Office

CRM

Job description

Job Description

The Marketing Officer is responsible for conceptualizing, producing, and enforcing the visual identity and market visibility of assigned brands. He/She manages marketing activities, including research, planning (with budgeting), validation, coordination, and execution for all assigned brands.

Accountabilities And Responsibilities

• Work in a fast-paced sales environment with predefined short- and medium-term goals and brand strategies, utilizing available financial and marketing intelligence.
• Operate within broadly defined guidelines and variable conditions to meet marketing department objectives.
• Report complex issues, such as deviations from norms, to the Marketing Manager for prompt resolution.
• Assist the marketing manager in managing integrated marketing campaigns across offline and online channels.
• Provide recommendations for future strategic initiatives through competitive and financial analysis.
• Conduct market research to understand consumer requirements and competition.
• Translate complex data and analytical models into actionable insights for marketing strategies.
• Brainstorm and develop ideas for creative marketing campaigns.
• Support outbound and inbound marketing activities, including content development for digital content, advertising, and event planning.
• Plan and execute initiatives to reach target audiences through appropriate channels such as social media, advertising campaigns, and email marketing.
• Analyze marketing data (campaign results, conversion rates, traffic) to inform future strategies.
• Liaise with relevant parties to ensure proper planning, execution, and monitoring of marketing activities.
• Stay updated with market and online trends relevant to the brand to ensure campaigns are relevant.
• Maintain awareness of best practices and marketing tools for successful campaigns and promotions.
• Implement digital marketing plans aligned with the division's digital strategy.
• Create visual concepts with designers for promotional content.
• Coordinate with principles for content development.
• Develop marketing materials, such as sales and product collateral, ensuring brand guidelines are followed.
• Write, proofread, and edit creative and technical content across various mediums.
• Work with external agencies for events and activations.

Skills

• Bachelor's Degree in Marketing, Business Administration, or relevant field.
• Minimum of 3 years of experience in a similar role.
• Strong knowledge of marketing techniques and principles.
• Understanding of market research, statistical, and data analysis methods.
• Proficiency in MS Office and marketing software (e.g., CRM).
• Thorough understanding of social media and web analytics.
• Excellent organizational and multitasking skills.
• Outstanding communication and interpersonal skills.
• Creativity and commercial awareness.
• Team player with a customer-oriented approach.
• Resident of KSA.