Cluster Digital Marketing Manager

IBIS; Yanbu`; On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a strategic and ambitious Cluster Digital Marketing Manager to shape the future of digital marketing across its iconic hotels. This senior role involves developing comprehensive digital marketing plans, executing innovative strategies, and collaborating with various stakeholders to enhance online presence. The ideal candidate will have a strong background in E-Commerce and digital marketing, particularly within the hospitality sector. Join a dynamic team that values creativity and offers opportunities for global travel and career growth, making a significant impact in a vibrant and diverse environment.

Benefits

Discounted Heartist rates

Opportunities for global travel

Continuous learning opportunities

Access to leading revenue management platforms

Qualifications

• 5+ years in E-Commerce/Digital Marketing within Hospitality or Retail.
• Strong understanding of digital marketing strategies and best practices.

Responsibilities

• Develop digital marketing plans and budgets for hotels.
• Manage online reputation and oversee social content production.

Skills

E-Commerce

Digital Marketing

SEO/SEA

Email Marketing

Social Media Management

CRM Management

Analytical Skills

Presentation Skills

Education

Degree in Hospitality Management

Degree in Marketing

Degree in Communications

Tools

IDeaS Revenue Management

Job description

Company Description

At Accor, we believe that hospitality is a work of heart. We understand that individual passion and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values every team member's contribution. We are committed to business ethics, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an extensive portfolio of iconic hotels and brands, Accor offers numerous opportunities for career growth and professional development worldwide.

Join a team where you can be authentic, grow, create your career path, work with purpose, and feel valued. This senior role offers significant impact and growth opportunities for ambitious candidates. Make it your next move.

Job Description

We are seeking a strategic and ambitious senior leader to shape the future of digital marketing across our iconic hotels.

As Cluster Digital Marketing Manager, you will:

• Develop the digital yearly plan and budget for hotels across direct and indirect channels.
• Contribute to hotel strategy by working closely with stakeholders from Marketing, Sales, Revenue, PR, and F&B.
• Create quarterly and annual e-commerce and digital marketing plans covering all digital channels and levers.
• Plan and execute digital marketing activities including SEO/SEA, email marketing, social media, display advertising, Metasearch, and influencer collaborations.
• Report on and analyze web direct and indirect performance.
• Measure and report campaign performance against goals, ROI, and KPIs.
• Ensure hotel presence across key social platforms relevant to source markets and oversee social content production.
• Manage CRM and email marketing with third-party tools for rooms, F&B, and other outlets, aligned with strategy and guidelines.
• Monitor and assist in maintaining rate parity in collaboration with the Revenue Director/Manager across all distribution channels.
• Manage the online reputation of hotels.
• Regularly review competitors' offerings to maintain content quality and appeal.
• Identify trends and insights to optimize spending and performance.
• Brainstorm innovative growth strategies.
• Use analytical skills to evaluate customer experience across multiple channels and touchpoints.
• Promote Accor App visibility and usage across hotels.
• Collaborate with agencies and vendor partners.
• Evaluate emerging technologies and lead adoption where appropriate.

Qualifications

• At least 5 years of experience in E-Commerce/Digital Marketing within Hospitality or Retail sectors.
• Degree in Hospitality Management, Marketing, or Communications.
• Excellent command of English, both verbal and written.
• Strong understanding of current digital marketing strategies and best practices.
• Excellent presentation and customer relationship skills.
• Energetic, passionate, and innovative in approach.

Additional Information

• Enjoy discounted Heartist rates across our global network of properties, food and beverage venues, and wellness centers.
• Opportunities for global travel and career growth across more than 110 countries and 45 hotel brands.
• Continuous learning opportunities, including Accor’s Revenue Management Academy certification.
• Work with leading revenue management platforms like IDeaS.