Sales Supervisor

General Trading Company (GTC) Olayan Group; Saudi Arabia; On-site; SAR 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Sales Manager to lead their sales team in a specific channel within the region. This role focuses on achieving sales, distribution, and display objectives through effective trade marketing and operational plans. The successful candidate will develop business strategies, implement sales cycle activities, and foster strong relationships with key customers. With a focus on achieving budgeted sales and maximizing ROI on trade promotions, this position offers an exciting opportunity to make a significant impact in a growing market. If you have a passion for sales and a proven track record in driving results, this could be the perfect role for you.

Qualifications

• 4-5 years of experience in sales management and trade marketing.
• Strong understanding of customer relationship management and sales forecasting.

Responsibilities

• Lead and manage the sales team to achieve distribution and display objectives.
• Develop and implement sales targets and promotional plans.
• Establish strong relationships with top customers through direct contact.

Skills

Sales Management

Trade Marketing

Customer Relationship Management

Sales Forecasting

Inventory Management

Education

Bachelor's in Business

Bachelor's in Marketing

Tools

Sales Administrative Systems

Job description

Role Purpose

To lead, manage, develop, and control the sales team of a Channel within a region in GTC Operations. The function is to ensure delivery of sales, distribution, and display objectives of the specified channel in the region through the implementation of Trade Marketing & Sales Operational Plans in line with the brand strategies. Operates within budgets to deliver IMS objectives. The role involves developing business, executing plans in the specified channel, and identifying growth opportunities.

Job Accountabilities & Activities

1. Ensure that IMS, distribution, and display objectives are achieved as per brand strategies.
2. Coordinate with RSM for accurate sales forecasting for the team.
3. Implement Sales Cycle Activities as per set priorities to ensure objectives are met.
4. Achieve budgeted In Market Sales, by Brand for the region's channel.
5. Develop, implement, and monitor sales targets by salesperson in coordination with RSM.
6. Develop top Customers in the Channel.
7. Achieve strike rates and productivity objectives.
8. Implement promotional plans as agreed with TMM in a timely manner.
9. Build displays in key traffic areas to impact consumers in the specified channel.
10. Ensure proper share of displays through Category or Space Management in all outlets.
11. Execute POS material and consumer communication effectively.
12. Ensure logistical aspects of new SKU listing are completed before execution.
13. Recommend and implement incentive programs for the sales force.
14. Coordinate with RSM for product launch programs and execute plans.
15. Manage inventory levels with Trade to maintain acceptable stock levels based on shelf life; report monthly on trade inventories.
16. Gather and report competitive activities and feedback to RSM.
17. Ensure the company gains a preferred supplier status through excellent customer service.
18. Ensure collection and receivables adhere to policy.
19. Implement and monitor Sales Administrative systems like JC, DSR, CRC.
20. Present Monthly Sales Operational Plans and Key Priorities to the sales team.
21. Work with the sales force to meet cycle priorities and objectives.
22. Review performance monthly to align with IMS, Distribution, and Display objectives in sales cycle meetings.
23. Hold Monthly Sales Cycle meetings with the sales force in coordination with RSM.
24. Establish strong relations with top customers through direct contact and regular trade visits.
25. Implement pricing strategies after discussion with suppliers.
26. Reduce the impact of short expiry products on P&L.
27. Maximize ROI on trade promotions and visibility agreements.
28. Ensure sales teams have adequate knowledge and skills to achieve sales objectives.
29. Lead and guide sales teams through leadership and involvement.
30. Coordinate and manage staff training needs.
31. Maintain the required level of Saudization within the sales force.

Education & Certifications

BA in Business or Marketing

Required Years Of Experience

4 to 5 years