Head of Digital

Al-Ahli Club Company; Jeddah; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading sports club is seeking a Head of Digital to spearhead their digital strategy, enhance fan engagement, and oversee digital platforms. The ideal candidate will have extensive experience in digital marketing and a passion for sports innovation. Responsibilities include managing digital teams, optimizing online presence, and utilizing data analytics to drive engagement. This role offers a unique opportunity to shape the club's digital future and connect with fans through innovative technologies.

Qualifications

• Minimum 10 years of experience in a senior digital role, preferably in sports or media.
• Proven track record of growing digital audiences and leading data-driven campaigns.

Responsibilities

• Develop and lead the club’s digital strategy across all platforms.
• Utilize analytics tools to monitor and report on performance and user behavior.
• Lead and develop a skilled digital team and manage third-party vendors.

Skills

Proficiency with CMS

SEO

UX/UI principles

Data interpretation

A/B testing

Excellent communication

Creative problem-solving

Education

Bachelor’s degree in Digital Marketing

Master’s degree in Digital Strategy

Tools

Google Analytics

Meta Business Suite

SEO/SEM

UX/UI design

Job description

About the job

The Head of Digital is responsible for leading the digital strategy and execution across all platforms to grow the club’s online presence, enhance fan engagement, and support commercial and communication objectives. This role oversees the club’s digital platforms including the website, mobile app, and all social media channels and works cross-functionally with content, creative, commercial, and technical teams to deliver innovative, data-driven digital experiences. The ideal candidate brings a deep understanding of digital trends, user behavior, and the role of digital in modern sports entertainment.

Responsibilities:

Digital Strategy & Execution

• Develop and lead the club’s end-to-end digital strategy across web, mobile, social media, and emerging platforms.
• Define performance KPIs and implement strategies to drive growth in digital engagement, traffic, and monetization.
• Ensure brand consistency, tone of voice, and messaging across all digital touchpoints.

Data & Performance Analytics

• Utilize analytics tools to monitor and report on performance, user behavior, and fan insights.
• Use data-driven decision-making to optimize content strategies and platform effectiveness.
• Provide regular reporting to the Communication & Media Director and relevant stakeholders.

Platform Management

• Oversee the development, maintenance, and optimization of the club’s official website and mobile app.
• Ensure seamless integration between platforms and user journeys (e.g., ticketing, e-commerce, memberships).
• Stay up to date with the latest digital technologies and tools that can enhance fan experience and operations.

Team & Vendor Management

• Lead and develop a skilled digital team including social media managers, digital editors, and platform coordinators.
• Manage third-party vendors, developers, and digital partners for platform development and maintenance.

Digital Innovation & Fan Engagement

• Champion new technologies such as AR/VR, AI, Web3, NFTs, and gamification to offer immersive and personalized digital experiences.
• Explore interactive fan products (fantasy games, polls, virtual meet-and-greets, digital collectibles) to deepen loyalty.
• Lead fan acquisition strategies including SEO/SEM, influencer engagement, newsletters, and push notifications.

Qualifications & Experience:

• Bachelor’s degree in Digital Marketing, Media, Communications, Information Technology, or a related field.
• Master’s degree in Digital Strategy, Business Innovation, or Sports Management is plus.
• Certifications in Google Analytics, Meta Business Suite, SEO/SEM, or UX/UI design are a plus.
• Minimum 10 years of experience in a senior digital or digital transformation role, preferably within sports, media, or entertainment industries.
• Proven track record of growing digital audiences, launching new platforms or apps, and leading data-driven digital campaigns.
• Experience managing teams, agencies, and large-scale digital budgets.
• Familiarity with digital fan behavior in sports and international trends in online fan engagement.

Skills:

• Proficiency with CMS (e.g., WordPress), SEO, UX/UI principles, and analytics software.
• Understanding HTML, CSS, and digital design is a strong advantage.
• Strong ability to interpret data, track KPIs, and turn insights into actionable improvements.
• Skilled in A/B testing, audience segmentation, and campaign performance analysis.
• Excellent written and verbal communication.
• Creative problem-solver, flexible under pressure, and passionate about digital innovation in sports.