Marketing Director

careem; Riyadh; On-site; USD 30,000 - 50,000; Full time

Job summary

A leading company in the region is seeking a marketing professional to enhance partnerships and customer engagement. The role involves strategic planning, data analysis, and creative marketing activities tailored to the Saudi market. Ideal candidates will have strong analytical skills, leadership experience, and a passion for customer service.

Qualifications

• Fluent in Arabic and English with experience in Saudi Arabia.
• Experience in strategic marketing planning and measuring marketing impact.
• Hands-on experience managing complex operational environments.

Responsibilities

• Collaborate with senior marketing team and manage partnerships.
• Develop and implement marketing activities to acquire new customers.
• Forecast, measure, and report results on projects with partners.

Skills

Analytical skills

Leadership

Communication

Relationship management

Creative thinking

Job description

What you'll do

1. Collaborate with the senior marketing team, product management, communications, and other HQ colleagues to create and manage partnerships that align our goals with those of new and existing partners.
2. Lead the thinking and data analysis for sophisticated customer segmentation and develop content for the corresponding activation and graduation journeys.
3. Develop and implement creative and cost-effective marketing activities to acquire new customers, cross-sell to existing customers, and increase usage of services.
4. Provide insights to senior management on Saudi cultural trends, media landscape changes, and recommend how Careem can engage authentically and culturally relevant.
5. Review centrally created content and advise on adaptation to fit the Saudi context.
6. Forecast, measure, and report results on projects with countrywide partners, including co-created/co-branded content promotions, lead sharing, and event partnerships.
7. Promote the use of new marketing technologies and tools by staying updated with latest advancements.
8. Lead engagement in strategic events, coordinating with vendors, event teams, and design for onsite collateral.

What you'll need

The ideal candidate will have a passion for improving lives, a focus on excellence and customer service, and align with our core values: being bold, focused, agile, and collaborative, wowing customers, and acting like an owner.

Additional qualifications include:

• Fluent in Arabic and English, with experience in Saudi Arabia.
• Strong analytical skills with experience in measuring marketing impact.
• Strategic marketing planning experience.
• Commercial acumen with ability to articulate marketing business cases.
• Hands-on experience managing complex operational environments and tight deadlines.
• Leadership experience managing high-performing teams.
• Experience managing production partners and agencies.
• Experience handling marketing budgets, forecasting, and reporting.
• Creative with attention to aesthetics and details.
• Excellent relationship management and communication skills.
• Experience in event planning and vendor management is a plus.
• Ability to develop innovative marketing solutions and communicate a compelling vision.
• Experience in technology startups is highly desirable.