Brand Lead

卡湯晩; Riyad Al Khabra; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the pharmaceutical sector is seeking a Brand Lead to drive strategic brand initiatives in the Specialty Care division. The role focuses on leveraging digital capabilities and cross-functional collaboration to enhance market performance and patient access. Candidates should possess a bachelor's degree and a minimum of 4 years of experience in healthcare marketing, with a strong emphasis on digital marketing strategies.

Qualifications

• Minimum 4 years of experience in pharmaceutical/healthcare marketing.
• Demonstrated experience in digital marketing and omnichannel strategy.
• Data literacy and ability to leverage analytics for business decisions.

Responsibilities

• Lead the strategic development and execution of brand initiatives.
• Drive brand growth through innovative, patient-centric strategies.
• Utilize data analytics and AI-powered insights to inform strategic decisions.

Skills

Strategic thinking

Digital fluency

Agile leadership

Cross-functional collaboration

Customer-centric mindset

Strong communication

Education

Bachelor's degree in relevant field

Master's in Business Administration (MBA)

Tools

Digital tools and platforms

Job description

Any Graduation(), MBA/PG Diploma in Business Mgmt

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

JOB TITLE:

Brand Lead

BUSINESS AREA:

Specialty Care Greater Gulf MCO

JOB PURPOSE

Lead the strategic development and execution of brand initiatives through a patient-centric, data-driven approach, leveraging digital capabilities and cross-functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.

KEY RESULTS / ACCOUNTABILITIES

Drive brand growth through innovative, patient-centric strategies aligned with Sanofi's product-based operating model

Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement

Lead agile, cross-functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery

Utilize data analytics and AI-powered insights to inform strategic decisions and optimize resource allocation

Transform customer and patient journeys through personalized digital experiences and actionable insights

Build and strengthen patient services ecosystem through strategic partnerships with healthcare institutions, governments, and patient associations

Accelerate patient identification and reduce diagnosis time through innovative digital solutions and ecosystem partnerships

Position Sanofi as a partner of choice for healthcare professionals through scientific leadership and value-based engagement

Implement agile ways of working to drive speed, efficiency, and cross-functional collaboration

Ensure robust P&L management with clear KPIs to drive profitability and positive business outcomes

Optimize supply chain management through demand planning and forecasting

Ensure all brand activities comply with Sanofi's Code of Ethics, policies, and industry regulations

Demonstrate personal leadership in applying ethical standards to all work undertaken

Maintain a safe and healthy working environment by adhering to company safety protocols

KEY WORKING RELATIONSHIPS

Internal

Cross-Functional Collaboration with:

• Product-oriented teams (Sales, Medical, Marketing)
• Global brand teams and Digital Centers of Excellence
• Market Access & Public Affairs
• TRM and Data & AI teams
• Communications and Digital Marketing
• Regulatory, Supply Chain, and Finance
• Digital and Multichannel Excellence teams
• PMO and Support functions

External

Scientific societies and patient advocacy groups

Rare disease experts and key opinion leaders

Digital and technology partners

Healthcare institutions and government stakeholders

Third party vendors

Maintain a safe and healthy working environment by adhering to company safety protocols

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

Core Requirements

Bachelor's degree in relevant field

Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field

Demonstrated experience in digital marketing and omnichannel strategy

Data literacy and ability to leverage analytics for business decisions

Advantageous Experience

Master's in Business Administration (MBA)

Experience with agile methodologies and product-based operating models

Proficiency in digital tools and platforms

Cross-border/international experience working across multiple markets or regions

Required Skills

Strategic thinking and business acumen

Digital fluency and data-driven decision making

Agile leadership and change management

Cross-functional collaboration and stakeholder management

Customer-centric mindset and design thinking

Strong communication and influencing skills

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [e-mail]