E-commerce Media Buyer

fnp.sa; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in e-commerce is seeking a skilled Media Buyer to enhance their online advertising efforts. The role involves planning and executing campaigns on Google Ads and social media platforms, optimizing for sales growth and return on ad spend. Ideal candidates will have strong analytical skills, experience in budget management, and the ability to work collaboratively with marketing teams.

Qualifications

• Proven experience managing Google Ads and social media platforms for e-commerce.
• Strong analytical skills with expertise in tracking ROAS and sales performance.
• Native Arabic speakers with good English proficiency are preferred.

Responsibilities

• Drive ad performance to achieve sales and ROAS targets.
• Continuously optimize campaigns through A/B testing and targeting adjustments.
• Monitor daily performance metrics and provide regular reports on campaign performance.

Skills

Analytical skills

Budget management

A/B testing

Data-driven decision-making

Audience targeting

Social media advertising

Tools

Google Ads

Google Analytics

Shopify

Excel

Job description

We seek a skilled Media Buyer with expertise in Google Ads and social media platforms to drive revenue growth and meet our e-commerce sales targets.

This role focuses on planning, executing, and optimizing paid campaigns to maximize ROI and achieve ROAS goals. The ideal candidate is analytical, goal-oriented, and experienced in managing budgets across channels to deliver measurable results.

Key Responsibilities

Drive ad performance to achieve specific sales and return on ad spend (ROAS) targets.

Continuously optimize campaigns through A / B testing, targeting adjustments, and creative iterations to maximize conversion rates and meet KPIs.

Data Analysis & Reporting

Monitor daily performance metrics to ensure campaigns are delivering as expected.

Provide regular reports and insights into campaign performance, analyzing data to recommend improvements and inform future strategies.

Develop and execute paid advertising strategies on Google Ads and social media platforms (e.g., Facebook, Instagram, etc.) to drive sales growth and reach new customers.

Planned and managed budgets effectively across platforms to ensure efficient use of ad spending with a focus on ROAS.

3- Audience Targeting & Segmentation

Identify and create audience segments to improve targeting precision, using demographic, geographic, and behavioral insights.

Leverage retargeting and lookalike audiences to maximize reach and engagement with high-potential customers.

Work closely with content and marketing teams to align ad campaigns with ongoing promotions, seasonal trends, and product launches.

Ensure ad creatives and messaging are consistent with brand standards and aligned with company objectives.

Budget Management & Optimization

Track and manage budget allocations, ensuring cost-effective strategies are in place to achieve sales goals.

Regularly review cost-per-click (CPC), cost-per-acquisition (CPA), and ROAS metrics to refine spending and improve results.

• Native Arabic Speakers and good in English
• Proven experience managing Google Ads and social media ad platforms for e-commerce.
• Strong analytical skills, with expertise in data-driven decision-making and tracking ROAS and sales performance metrics.
• Proficiency in budget management and A / B testing for campaign optimization.

Google Analytics, Shopify experience, and Excel proficiency for reporting and analysis.

Ability to work cross-functionally with content and product teams to enhance ad relevance.

Arabic language proficiency is an advantage.