An e-commerce manager for FMCG (Fast Moving Consumer Goods) products isresponsible for driving online sales and managing the digital presence of a company's products.This involves developing and implementing e-commerce strategies, managing product listings, executing marketing campaigns, and analyzing performance data to optimize online sales and customer experience.
Key Responsibilities:
- E-commerce Strategy & Execution:
- Develop and implement e-commerce strategies to achieve sales targets and grow the online business.
- Product Management:
- Manage product listings, descriptions, and pricing, and ensure the accuracy and appeal of online product information.
- Marketing & Promotion:
- Plan and execute online marketing campaigns, promotional activities, and social media engagement to drive traffic and sales.
- Sales Management:
- Monitor sales, track orders, and manage shipments to ensure timely and accurate fulfillment.
- Customer Experience:
- Optimize the user experience on the online platform, manage customer feedback, and ensure high levels of customer satisfaction.
- Data Analysis & Reporting:
- Analyze website performance, customer behavior, and marketing campaign results to identify areas for improvement and growth.
- Vendor Management:
- Manage relationships with third-party vendors, such as e-commerce platforms and marketing agencies.
- Trend Monitoring:
- Stay updated on the latest e-commerce trends and best practices to ensure the company's online presence remains competitive.
- Collaboration:
- Work closely with various teams, including marketing, sales, logistics, and customer service, to ensure seamless operations and a positive customer experience.
Skills
Essential Skills:
- E-commerce Expertise:
- Deep understanding of e-commerce platforms, online marketing strategies, and digital customer behavior.
- Analytical Skills:
- Ability to analyse data, track performance metrics, and identify trends to drive data-driven decision-making.
- Communication Skills:
- Excellent written and verbal communication skills to effectively communicate with internal teams and external partners.
- Project Management:
- Ability to manage multiple projects simultaneously, meet deadlines, and prioritise tasks.
- Negotiation Skills:
- Ability to negotiate favourable terms with vendors and partners.
- Problem-Solving:
- Ability to identify and resolve issues related to the online platform, customer experience, or order fulfillment.