E-Commerce & Digital Marketing Manager | F&B

Rawaj HCM Jobs; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading coffee and café company in Riyadh is seeking an E-commerce and Digital Marketing Manager. This role will involve managing digital products, enhancing user experience on the e-commerce platform, and executing innovative marketing strategies to boost sales and customer loyalty. The ideal candidate will possess strong UX/UI skills and a passion for coffee.

Qualifications

• Previous experience in digital product management or technical project management.
• Strong analytical skills to track and improve digital performance.
• Excellent communication skills and ability to work with external teams.

Responsibilities

• Manage the e-commerce website and analyze user experience.
• Coordinate with external programming companies for platform improvements.
• Supervise digital marketing campaigns and propose new offers.

Skills

Analytical Skills

Communication

Digital Marketing Tools

User Interface/User Experience (UI/UX)

Project Management

Job description

Leverage your strategic mindset and creativity by joining an innovative coffee and café company at Riyadh,Saudi Arabia as a E-commerce and Digital Marketing Manager to lead and develop the company's digital products (e-commerce website and café app), enhancing user experience, increasing sales, and overseeing software development in coordination with external companies.

Key Accountabilities

The role includes:

• Manage the e-commerce website for selling coffee beans and coffee equipment by analyzing and improving user experience and interface design.
• Research and implement ideas from competitive and professional websites to enhance platform performance.
• Monitor website performance and analyze sales data and visitor analytics.
• Coordinate with external programming companies to implement required improvements and updates.
• Supervise digital marketing campaigns in collaboration with marketing teams.
• Propose new offers and features that increase sales and improve customer loyalty.
• Oversee the café app development including pre-order experience management through the application.
• Develop plans to activate loyalty programs such as point collection systems, offers, and rewards.
• Study popular applications like Starbucks and McDonald's to extract best practices and implementation strategies.
• Coordinate with technology companies to implement modifications and updates to digital platforms.
• Monitor performance and improve applications based on user feedback and behavior analysis.
• Collaborate with marketing, design, and customer service teams to ensure digital experience integration with overall brand identity.
• Support and implement digital marketing activities related to digital products including planning and executing digital advertising campaigns (Google Ads and Meta Ads) to increase website and app traffic and sales.
• Coordinate with marketing team to ensure advertising message consistency with user experience on digital platforms.
• Propose seasonal campaigns or offers to stimulate purchases through digital channels.
• Support SEO efforts to enhance website visibility in search results.
• Analyze digital marketing campaign results and provide recommendations to improve performance and ROI.
• Support email marketing campaigns related to the app or e-commerce store (offers, order completion reminders, or product updates).

Knowledge, Skills, and Experience

We are looking for:

• Previous experience in digital product management or technical project management
• Good understanding of User Interface/User Experience (UI/UX) design principles
• Strong analytical skills to track and improve digital performance
• Excellent communication skills and ability to work with external teams
• Passion for coffee and general knowledge of the coffee and café market (additional advantage)
• Proficiency in digital marketing tools and platforms
• Experience in coordinating with external development companies
• Project management and multitasking abilities
• Data analysis and performance monitoring capabilities