E-Commerce & Digital Marketing Manager | F&B

RAWAJ; Riyadh; On-site; USD 40,000 - 60,000; Full time

Job summary

Join a leading coffee and café company in Riyadh as an E-commerce and Digital Marketing Manager. In this role, you'll enhance user experiences across digital platforms, manage the e-commerce site, and develop strategic marketing campaigns to drive sales and customer engagement. Your expertise in digital products and marketing will be crucial in elevating the brand's online presence.

Qualifications

• Previous experience in digital product management or technical project management.
• Strong analytical skills to track and improve digital performance.
• Proficiency in digital marketing tools and platforms.

Responsibilities

• Manage the e-commerce website and café app development.
• Oversee digital marketing campaigns and propose new features.
• Coordinate with external programming companies for improvements.

Skills

User Interface/User Experience (UI/UX) design

Analytical skills

Communication skills

Digital marketing tools proficiency

Project management abilities

Data analysis

Job description

Leverage your strategic mindset and creativity by joining an innovative coffee and café company at Riyadh,Saudi Arabia as a E-commerce and Digital Marketing Manager to lead and develop the company's digital products (e-commerce website and café app), enhancing user experience, increasing sales, and overseeing software development in coordination with external companies.

Key Accountabilities

The role includes:

• Manage the e-commerce website for selling coffee beans and coffee equipment by analyzing and improving user experience and interface design.
• Research and implement ideas from competitive and professional websites to enhance platform performance.
• Monitor website performance and analyze sales data and visitor analytics.
• Coordinate with external programming companies to implement required improvements and updates.
• Supervise digital marketing campaigns in collaboration with marketing teams.
• Propose new offers and features that increase sales and improve customer loyalty.
• Oversee the café app development including pre-order experience management through the application.
• Develop plans to activate loyalty programs such as point collection systems, offers, and rewards.
• Study popular applications like Starbucks and McDonald's to extract best practices and implementation strategies.
• Coordinate with technology companies to implement modifications and updates to digital platforms.
• Monitor performance and improve applications based on user feedback and behavior analysis.
• Collaborate with marketing, design, and customer service teams to ensure digital experience integration with overall brand identity.
• Support and implement digital marketing activities related to digital products including planning and executing digital advertising campaigns (Google Ads and Meta Ads) to increase website and app traffic and sales.
• Coordinate with marketing team to ensure advertising message consistency with user experience on digital platforms.
• Propose seasonal campaigns or offers to stimulate purchases through digital channels.
• Support SEO efforts to enhance website visibility in search results.
• Analyze digital marketing campaign results and provide recommendations to improve performance and ROI.
• Support email marketing campaigns related to the app or e-commerce store (offers, order completion reminders, or product updates).

Knowledge, Skills, and Experience

We are looking for:

• Previous experience in digital product management or technical project management
• Good understanding of User Interface/User Experience (UI/UX) design principles
• Strong analytical skills to track and improve digital performance
• Excellent communication skills and ability to work with external teams
• Passion for coffee and general knowledge of the coffee and café market (additional advantage)
• Proficiency in digital marketing tools and platforms
• Experience in coordinating with external development companies
• Project management and multitasking abilities
• Data analysis and performance monitoring capabilities