E-Commerce & Digital App Manager

Barns; Jeddah, Makkah Al Mukarramah; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading company in the F&B industry is seeking a Digital Platform Manager to enhance user engagement through their mobile ordering and loyalty app. This role requires strategic oversight in managing digital platforms, driving performance, and optimizing user experience. Candidates should possess a strong educational background alongside a minimum of 5 years experience in relevant sectors.

Qualifications

• Minimum 5 years of experience in digital/e-commerce roles.
• Proven track record managing or scaling mobile applications in the GCC or KSA market.
• Strong communication skills in Arabic and English.

Responsibilities

• Manage and scale the Barns mobile app for customer experience.
• Implement digital strategies across e-commerce and app platforms.
• Analyze performance using digital tools.

Skills

Digital Strategy

Mobile Application Management

SEO

ASO

Data Analysis

Communication

Education

Bachelor's degree in Marketing, Business Administration, or Information Technology

Tools

Google Analytics

Mixpanel

Firebase

App Store Connect

Job description

Job Purpose:

To lead the development, execution, and continuous optimization of Barns’ digital platforms, particularly the mobile ordering and loyalty app. This role will drive user acquisition, engagement, and retention through strategic campaigns, data-driven insights, and best-in-class digital experiences tailored for the F&B industry.

Key Responsibilities:

• Manage and scale the Barns mobile app, enhancing customer experience across ordering, loyalty, and engagement touchpoints.
• Develop and implement end-to-end digital strategies across e-commerce and app platforms.
• Oversee digital campaign execution including SEO and ASO to optimize visibility and conversion.
• Analyze performance using tools like Google Analytics, Mixpanel, Firebase, and App Store dashboards.
• Collaborate cross-functionally with Marketing, IT, and Operations to ensure seamless integration of digital services.
• Benchmark best practices from leading platforms.
• Drive continuous improvements through A/B testing, user feedback, and feature rollouts.
• Report on KPIs and performance metrics to senior leadership.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, or Information Technology.
• Minimum 5 years of experience in digital/e-commerce roles, preferably within the F&B, retail, or hospitality sectors.
• Proven track record in managing or scaling mobile applications, ideally in the GCC or KSA market.
• Hands-on experience with loyalty or ordering apps.
• Proficiency in digital tools: Google Analytics, Firebase, Mixpanel, App Store Connect, etc.
• Knowledge in executing SEO and ASO strategies.
• Strong communication skills in Arabic and English.