Director of Sales SLS

Job Description

• Develops sales strategies for property, including targeted market segments, rate management, solicitation procedures and advertising.
• Acquires new transient for the hotel through pro-active direct outside sales, marketing, telemarketing, direct mail, appointment calls, tours of hotel and saturation of existing accounts/ segments for new contacts.
• Develops long term business partnerships, consistently striving to maximize revenue and promote relationships through effective negotiation.
• Assists to develop a realistic annual marketing plan with monthly reviews to update and modify as required by market conditions.
• Emphasizes control procedures and yield management to assure a proper balance of rate availability to market demand.
• Implements and executes an effective outside sales program.
• Continually evaluate markets, their needs and responds accordingly to ensure market penetration.
• Maintains awareness of competition.
• Monitors and controls sales department budget, staying within annual budgeted percent of revenue.
• Compiles and/or directs the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.
• Coordinates ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Makes reasonable recommendations to improve potential from various markets.
• Develops and conduct persuasive verbal sales presentations to prospective clients.
• Initiates preparation of computerized annual business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Directs and manages all group and transient sales activities to maximize revenue for the hotel.
• Prepares, implements and compiles data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts and other reports as directed/required.
• Develops rates and group sales deployment strategies through review of competitive data, demand analysis and mix management.
• Responsible for the overall sales office organization.
• Manage hiring and selection activities, talent and team member development. Provide coaching and mentorship to team members on an ongoing basis. Lead and drive team-member-engagement.
• Professionally represents the hotel in community and industry organizations and events.

Qualifications

• 2 to 5 years as a Director of Sales or similar role in a 5-star property or similar establishment.
• Proven knowledge of travel industry, current market trends and economic factors.
• Excellent communication and public speaking skills.
• Luxury Hospitality Market Experience.
• Proficiency in Microsoft Word, Excel, PowerPoint and Delphi.
• Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities.
• Must have the ability to establish achievable department sales budget, forecast, and all payroll operations including maximizing staff schedule.
• Must have extensive knowledge of sales, understand yield management, meeting revenue goals and minimizing expenses.
• Must exhibit an approachable, authentic and engaging demeanor, setting an example for the team.
• Exhibits a professional attitude, diplomacy and an ability to handle difficult situations.
• Proven experience in interpreting financial reports and expertise on projected revenue vs. expenses.
• Demonstrates an exceptional environment of sincerity, warmth and fun for staff and guests.