Digital Media Buyer

Mdl Beast Llc.; Riyadh; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading company in the entertainment industry is seeking a Digital Media Buyer to enhance their marketing efforts. The role involves managing ad campaigns, optimizing performance, and analyzing data to drive growth. Applicants should possess a Bachelor's degree and have solid digital marketing experience, along with strong communication skills in Arabic and English.

Qualifications

• 2 years media-related/agency experience required.
• Strong understanding of digital media types.
• Experience with Google Analytics is a plus.

Responsibilities

• Execute and optimize social media ad campaigns.
• Analyze performance metrics to drive improvements.
• Stay updated with digital technology developments.

Skills

Campaign Metrics

Digital Marketing

Analytical Skills

Communication

Education

Bachelor's degree in Business, Marketing, Digital Marketing

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Digital Media Buyer
Riyadh,
Saudi Arabia

Summary

We are looking for an experienced performance marketer
to join the growing team at MDLBEAST and play a significant role in driving our
next phase of growth. You will plan, execute, and optimize growth experiments
across paid channels from awareness to acquisition, to revenue.

Roles and responsibilities:

• Execute, optimize, and manage social media ad campaigns.
• Accountable for day-to-day operational processes of campaigns including set-up, receipt/development of creative or tags, trafficking, troubleshooting, QA, reporting and campaign optimization.
• Understand pixel implementation on websites for data collection and conversion tracking.
• Conduct A/B testing to refine and improve conversion.
• Help ensure that updates and adjustments in the buying platforms are communicated to team members and be able to understand the implications of these updates & changes.
• Continuously measure and optimize campaign performance toward agreed objectives.
• Have a good understanding of digital marketing performance metrics in order to analyze performance, identify areas for improvement, and justify campaign decisions to MDLBEAST stakeholders.
• Identify target audiences and analyze their characteristics, behaviors, and media habits.
• Stay up-to-date with digital technology developments and research products, services, and current strategies to identify new opportunities for MDLBEAST.
  
  
  Qualifications:
• Bachelor's degree in Business, Marketing, Digital
  Marketing, or similar field from a reputable institution.
• 2 years media-related/agency experience and media
  planning/buying; Search and display ads experience is a plus.
• Strong understanding of the strengths, weaknesses, and
  nuances of all digital media types (display, programmatic, video, social,
  and mobile).
• Have solid expertise in campaign metrics, channel
  analysis and reporting, including Google Analytics experience.
• Interest in the entertainment industry.
• Excellent Arabic and English
  written and verbal communication skills.

Company Industry

• Entertainment
• Recreation
• Theme Parks

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Digital Media Buyer

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