Digital Marketing Specialist | alfanar Electric

Job Purpose

This position exists to perform digital marketing and initiatives efficiently, in a timely manner, and to meet quality standards as per the defined policies and procedures to achieve departmental operational plans and development goals.

Key Accountability Areas

1. Implement digital marketing campaigns including lead generation and remarketing campaigns on different platforms in coordination with sales and marketing teams.
2. Execute organic search tactics for Google and other search engines like Bing.
3. Work with content and marketing teams to drive search engine optimization (SEO) in content creation and promotion.
4. Manage a proactive social media content calendar consistent with the company's brand voice, supporting online and offline marketing and public relations efforts, including brand awareness, sales initiatives, and events.
5. Collaborate with eCommerce and marketing team members to execute social media components related to current promotions, lead generation, and re-engagement campaigns.
6. Engage with users across various platforms; act as the voice of customer service when necessary.
7. Monitor, respond to, and resolve social media-specific consumer inquiries and complaints in a timely and professional manner according to SLAs.
8. Monitor trends in social media channels, tools, and metrics, and apply this knowledge to enhance the effectiveness of social media efforts.
9. Measure and report on digital marketing campaign performance, assessing against goals such as ROI and KPIs.

Role Accountability

HR Proficiency:

• Maintain updated soft and technical skills related to the job.
• Develop a vision and plan for career progression and how to achieve it.

Delivery:

• Perform planned activities to meet operational and developmental targets as per schedules.
• Use resources effectively to achieve objectives within budget and time constraints.
• Provide periodic reports detailing deviations and execution status of planned tasks.

Problem-Solving:

• Resolve related operational problems and escalate complex issues as needed.

Quality:

• Ensure quality standards are met, developing effective quality control processes and specifications.

Business Process Improvements:

• Coordinate well-defined systems, policies, procedures, and seek automation opportunities.

Compliance:

• Adhere to related policies, procedures, and work instructions.

Health, Safety, and Environment:

• Ensure compliance with safety, quality, and environmental management procedures to guarantee safety, legislative compliance, and high-quality delivery.