Digital Marketing Specialist

Diet Watchers; Riyadh; On-site; USD 40,000 - 60,000; Full time

Job summary

A leading marketing company is seeking a Digital Marketing Manager to develop and manage paid digital campaigns. The ideal candidate will have a strong analytical background, proficiency in Google Analytics, and experience in the digital marketing landscape. This role involves collaboration with various stakeholders to optimize customer journey and improve campaign performance.

Qualifications

• 3+ years of hands-on experience in digital marketing.
• Strong proficiency in Google Analytics (GA4).
• Experience with subscription-based businesses or e-commerce is a plus.

Responsibilities

• Plan, launch, and manage paid digital campaigns.
• Analyze campaign performance using GA4.
• Collaborate with external marketing vendors.

Skills

Analytical skills

Campaign optimization

Digital marketing

Data translation

Education

Bachelors degree in Marketing, Business, IT, or related field

Tools

Google Analytics (GA4)

Pixel

GTM

Appsflyer

Looker Studio

Job description

Key Responsibilities:

• Plan, launch, and manage paid digital campaigns across Google, Meta, TikTok, and other platforms.
• Analyze campaign performance using Google Analytics (GA4) and provide deep insights into user behavior and conversion paths.
• Develop and maintain customized dashboards and reports (GA4, Looker Studio, etc.).
• Track and improve key metrics such as ROAS, CAC, Conversion Rate, and Retention.
• Coordinate with content writers, designers, and media buyers to ensure campaign readiness and consistency.
• Execute A/B tests and analyze results to inform future decisions.
• Collaborate with external marketing vendors or agencies when needed.
• Optimize customer digital journey and suggest improvements for higher conversion.
• Ensure tracking tools (Pixel, GTM, Appsflyer) are correctly implemented and integrated with campaigns and platforms.
  
  
  

Requirements:

• Bachelors degree in Marketing, Business, IT, or a related field.
• 3+ years of hands-on experience in digital marketing and performance campaigns.
• Strong proficiency in Google Analytics (GA4) with the ability to translate data into action.
• Solid understanding of paid ads platforms and performance measurement tools.
• Proven ability to manage multiple stakeholders (creative, content, external vendors).
• Excellent analytical and reporting skills.
• Previous experience in subscription-based businesses or e-commerce is a plus.